{"id":13107,"date":"2024-06-27T08:01:05","date_gmt":"2024-06-27T08:01:05","guid":{"rendered":"https:\/\/pimvendors.com\/pim-taxonomie-meer-dan-op-het-eerste-gezicht-lijkt\/"},"modified":"2024-06-27T08:01:05","modified_gmt":"2024-06-27T08:01:05","slug":"pim-taxonomie-meer-dan-op-het-eerste-gezicht-lijkt","status":"publish","type":"post","link":"https:\/\/pimvendors.com\/nl\/pim-nl\/pim-taxonomie-meer-dan-op-het-eerste-gezicht-lijkt\/","title":{"rendered":"PIM Taxonomie: Meer dan op het eerste gezicht lijkt!"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]In dit artikel gaan we wat dieper in op producttaxonomie\u00ebn en hoe ze verband houden met productinformatiebeheer (PIM).<\/span><\/p>\n

Wat is producttaxonomie? <\/b><\/p>\n

In het algemeen verstaan we onder een ’taxonomie’ (Grieks voor: ‘wetten van ordening’) een gezaghebbende, beperkte lijst van termen, namen, labels of categorie\u00ebn, waarbij elke term staat voor een enkel ondubbelzinnig concept(Encyclopedia of Knowledge Organization<\/a>). In de praktijk, als het om je website gaat, stel je bijvoorbeeld een nieuwsgierige klant voor die op zoek is naar de nieuwste zwemshort voor mannen. Je zou je kunnen voorstellen dat hij of zij de volgende categorie\u00ebn doorloopt:<\/span><\/p>\n

<\/span><\/p>\n

Herenkleding < Zomerkleding < Zwemkleding<\/span><\/p>\n

<\/span><\/p>\n

Dit noemen we een producttaxonomie. Een taxonomie dient ter ondersteuning van indexeren, taggen, categoriseren en het metadatabeheer van inhoud, en vergemakkelijkt de vindbaarheid bij zowel browsen als zoeken. Ze zijn ook onderhevig aan een hi\u00ebrarchische structuur of groepering, zoals we in ons voorbeeld hierboven kunnen zien, moet de klant eerst klikken op ‘Herenkleding’ en zich dan een weg banen naar het eigenlijke product.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Een goede producttaxonomie vereist een goede kennis van je producten en inzicht in hoe je ze het beste op een logische manier aan je klanten kunt presenteren. De klant moet intu\u00eftief uitkomen bij het product dat hij zoekt. Het zou hetzelfde moeten werken als wanneer je in een supermarkt bent en verwacht dat je de melk en yoghurt in de zuivelafdeling vindt, in plaats van bij de kruiden.<\/span><\/p>\n

Voordelen van taxonomie<\/b><\/h3>\n

Een goed gestructureerde taxonomie is essentieel voor organisaties om hun bestaande catalogus te beheren of om door te groeien naar nieuwe domeinen. Het kan je ranking in zoekmachines verbeteren, hogere conversiepercentages genereren en uiteindelijk meer verkopen.<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#38495c” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” enable_gradient=”true” color_overlay=”#226e99″ color_overlay_2=”#22998f” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”10\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”30″][vc_custom_heading text=”Wil je gratis je PIM profiel bepalen?” font_container=”tag:h4|font_size:35|text_align:center|color:%23ffffff|line_height:40px” use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”10″][vc_custom_heading text=”Wij helpen organisaties bij het vinden van de juiste PIM oplossing voor hun organisatie. Wij matchen uw PIM profiel met onze database van PIM oplossingen en vinden de best passende. Gratis.” font_container=”tag:p|font_size:18|text_align:center|color:rgba(255%2C255%2C255%2C0.7)|line_height:26px” use_theme_fonts=”yes”][nectar_btn size=”large” button_style=”see-through-3″ color_override=”#ffffff” hover_color_override=”#22998f” hover_text_color_override=”#ffffff” icon_family=”fontawesome” url=”\/pim-full-scan” icon_fontawesome=”fa fa-long-arrow-right” margin_top=”5″ text=”Ontvang je uitgebreide shortlist”][divider line_type=”No Line” custom_height=”30″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”30″ custom_height_tablet=”30″ custom_height_phone=”30″][vc_column_text] Een goede PIM is in staat om de juiste attributen te koppelen aan je taxonomie\u00ebn, zodat bijvoorbeeld je koffiekopjes niet de afmetingen krijgen van bijvoorbeeld je verlengsnoeren, waardoor potenti\u00eble kopers verkeerde informatie krijgen. Bovendien is een producttaxonomie nodig om de gegevens over je producten op een genormaliseerde en consistente manier te verzamelen met behulp van een PIM. Hierdoor kunt u uw productgegevens controleren en evalueren op redundantie, producten beter indelen volgens de juiste taxonomie en een strenge kwaliteitscontrole uitvoeren op de uiteindelijke output. <\/span><\/p>\n

<\/span>Als je Google Adsense gebruikt, kan het zijn dat je miscategoriseerde producten verschijnen in zoekopdrachten die niet relevant zijn, waardoor je een toename in klikken ziet, maar een afname in conversies. Bovendien kan het zijn dat je je biedingen in Shopping-campagnes moet verhogen om je producten te laten verschijnen in “relevante” zoekopdrachten.<\/span><\/p>\n

Tot slot, hoewel dit artikel zich voornamelijk heeft gericht op de outputkant van de dingen, is vanuit een inputperspectief het onderhouden van de juiste taxonomie\u00ebn\/classificaties cruciaal voor het koppelen met je externe contentleveranciers. Met een goed uitgeruste PIM, die voldoet aan standaarden zoals GS1 of ETIM, kun je relatief eenvoudig productcontent inkopen en online gebruiken. Hierdoor neemt de snelheid waarmee producten online kunnen worden weergegeven – en dus kunnen worden gekocht – enorm toe. <\/span><\/p>\n

Door ‘Uitgelichte categorie\u00ebn’ te tonen, kun je de aandacht van klanten trekken op acties die je misschien hebt lopen. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#34495e” scene_position=”center” top_padding=”3%” bottom_padding=”3%” top_padding_tablet=”6%” bottom_padding_tablet=”6%” top_padding_phone=”9%” bottom_padding_phone=”9%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” enable_gradient=”true” color_overlay=”#38495c” color_overlay_2=”#22998f” advanced_gradient_angle=”0″ overlay_strength=”0.95″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Meer weten over PIM?” font_container=”tag:h2|font_size:52|text_align:center|line_height:55px” use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”10″][vc_custom_heading text=”Heeft u vragen over Product Informatie Management, van PIM Selectie tot Implementatie of hoe een PIM in uw IT landschap zou passen? Blader gerust door onze Goedgeklede Base met artikelen over alles wat met PIM te maken heeft.” font_container=”tag:p|font_size:18|text_align:center|color:rgba(255%2C255%2C255%2C0.7)|line_height:26px” use_theme_fonts=”yes”][nectar_btn size=”large” button_style=”see-through-3″ color_override=”#ffffff” hover_color_override=”#22998f” hover_text_color_override=”#ffffff” icon_family=”fontawesome” url=”\/knowledge-base\/” icon_fontawesome=”fa fa-long-arrow-right” margin_top=”5″ text=”Bezoek onze Kennisbank”][divider line_type=”No Line” custom_height=”20″ custom_height_tablet=”10″ custom_height_phone=”10″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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