{"id":13116,"date":"2024-06-27T08:01:10","date_gmt":"2024-06-27T08:01:10","guid":{"rendered":"https:\/\/pimvendors.com\/top-9-redenen-om-voor-pim-te-kiezen\/"},"modified":"2024-06-27T08:01:10","modified_gmt":"2024-06-27T08:01:10","slug":"top-9-redenen-om-voor-pim-te-kiezen","status":"publish","type":"post","link":"https:\/\/pimvendors.com\/nl\/pim-nl\/top-9-redenen-om-voor-pim-te-kiezen\/","title":{"rendered":"Top 9 redenen om voor PIM te kiezen"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
\n

Waarom zou een organisatie een PIM-systeem gebruiken?<\/h3>\n

Er zijn waarschijnlijk al verschillende databases en bronnen waarin productinformatie is opgeslagen: een ERP-systeem, een e-commerce platform, een beeldbank en Excel-bestanden. Dat is precies waar de uitdaging ligt. Hoe houd je productinformatie bij als deze is opgeslagen in een groot aantal verschillende systemen? Een PIM-oplossing kan helpen om productinformatie te organiseren.<\/p>\n

Herken je een of meer van de volgende uitdagingen?<\/h2>\n
    \n
  1. Verlies van omzet door een groot aantal retourzendingen als gevolg van onjuiste informatie over producten.<\/li>\n
  2. Productgegevens in catalogi zijn onlogisch.<\/li>\n
  3. Inkomstenverlies omdat anderen onze producten op marktplaatsen zetten.<\/li>\n
  4. Concurrenten hebben hun collecties al eerder online gezet.<\/li>\n
  5. Het duurt te lang om nieuwe producten te introduceren.<\/li>\n
  6. De helft van de tijd kopi\u00ebren we productgegevens.<\/li>\n
  7. Ons product staat op 5 verschillende manieren online.<\/li>\n
  8. Er zijn 6 systemen en 10 mensen nodig om een product online te krijgen.<\/li>\n
  9. Productinformatie bevindt zich in verschillende systemen.<\/li>\n<\/ol>\n

    Dan is het tijd om na te denken over een oplossing. Een PIM-oplossing.<\/p>\n

    Een beheersysteem voor productinformatie<\/h2>\n

    Alle informatie die beschikbaar is over een product wordt (automatisch) verzameld in de PIM. Denk aan bronnen zoals datapools, ERP-systemen of Excel-bestanden. Deze informatie wordt aangevuld met marketinginhoud zoals productbeschrijvingen en afbeeldingen. Door alle inhoud over een product in \u00e9\u00e9n systeem te verzamelen, is er \u00e9\u00e9n bron binnen de organisatie die de enige juiste en volledige productinformatie heeft. Het biedt volledige informatie en een uniforme productervaring in alle kanalen.<\/p>\n

    Een selectie van de voordelen van een Product Information Management (PIM) oplossing:<\/h2>\n
      \n
    • E\u00e9n centrale bron voor productinformatie; nog maar \u00e9\u00e9n systeem dat de enige bron van waarheid bevat.<\/li>\n
    • Uniforme productervaring in alle kanalen;<\/li>\n
    • Lagere kosten door effici\u00ebnter werken: verschillende afdelingen werken perfect samen in hetzelfde systeem: Marketeers, Fotografen, DTP-ers, Product Owners en Datamanagers. Elke werknemer kan zijn of haar taken uitvoeren op een product.<\/li>\n
    • Versnel de time-to-market; door workflows op te zetten binnen de PIM-oplossing kunnen nieuwe producten binnen een dag online staan met alle relevante productinformatie. Nieuwe verkoopkanalen kunnen snel worden aangesloten.<\/li>\n
    • Publiceer volledige informatie dankzij gegevensvalidatie;<\/li>\n
    • Uitgebreide productinformatie = minder retourzendingen; Meer volledige productinformatie geeft een klant een beter beeld van het product, waardoor producten minder snel worden geretourneerd.<\/li>\n
    • Kanaalspecifiek assortimentsbeheer mogelijk;<\/li>\n
    • Eenvoudig publiceren naar verschillende marktplaatsen, datapools en webshops;<\/li>\n
    • Meer verkopen door cross-selling en up-selling.<\/li>\n<\/ul>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#34495e” scene_position=”center” top_padding=”3%” bottom_padding=”3%” top_padding_tablet=”6%” bottom_padding_tablet=”6%” top_padding_phone=”9%” bottom_padding_phone=”9%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” enable_gradient=”true” color_overlay=”#38495c” color_overlay_2=”#22998f” advanced_gradient_angle=”0″ overlay_strength=”0.95″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Meer weten over PIM?” font_container=”tag:h2|font_size:52|text_align:center|line_height:55px” use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”10″][vc_custom_heading text=”Heeft u vragen over Product Informatie Management, van PIM Selectie tot Implementatie of hoe een PIM in uw IT landschap zou passen? Blader gerust door onze Goedgeklede Base met artikelen over alles wat met PIM te maken heeft.” font_container=”tag:p|font_size:18|text_align:center|color:rgba(255%2C255%2C255%2C0.7)|line_height:26px” use_theme_fonts=”yes”][nectar_btn size=”large” button_style=”see-through-3″ color_override=”#ffffff” hover_color_override=”#22998f” hover_text_color_override=”#ffffff” icon_family=”fontawesome” url=”\/knowledge-base\/” icon_fontawesome=”fa fa-long-arrow-right” margin_top=”5″ text=”Bezoek onze Kennisbank”][divider line_type=”No Line” custom_height=”20″ custom_height_tablet=”10″ custom_height_phone=”10″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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