{"id":16458,"date":"2025-10-13T21:16:29","date_gmt":"2025-10-13T21:16:29","guid":{"rendered":"https:\/\/pimvendors.com\/?p=16458"},"modified":"2025-10-13T21:16:36","modified_gmt":"2025-10-13T21:16:36","slug":"hema-podcast-1-de-toekomst-van-product-data","status":"publish","type":"post","link":"https:\/\/pimvendors.com\/nl\/knowledge-base\/ai\/hema-podcast-1-de-toekomst-van-product-data\/","title":{"rendered":"HEMA PODCAST 1: De Toekomst van Product Data"},"content":{"rendered":"\n<p>In deze aflevering van de PIMVendors video podcast wordt de volwassenheid van organisaties in relatie tot productdata en Product Information Management (PIM) besproken. De gasten delen hun inzichten over de rol van implementatiepartners, het belang van een goed datamodel, en de impact van leiderschap op de datavolwassenheid binnen organisaties. Er wordt benadrukt dat rijke productdata essentieel is voor het succes van online verkoop en dat samenwerking tussen IT en business cruciaal is. Training en ondersteuning voor leveranciers worden ook besproken als belangrijke factoren voor succes.<br><\/p>\n\n\n\n<p>Als je de sessie hebt gemist, dan kun je hieronder de hele video bekijken:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"HEMA PODCAST 1: De Toekomst van Product Data\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/GNwtrjr_bAk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Speakers<\/strong>:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/stephanspijkers\/\"><strong>Stephan Spijkers<\/strong><\/a> &#8211; Co-Founder, PIMvendors.com<br><a href=\"https:\/\/www.linkedin.com\/in\/annemarieauping\/\"><strong>Annemarie Auping<\/strong><\/a> &#8211; Master Data Team Lead, Outdoor Life Group<br><a href=\"https:\/\/www.linkedin.com\/in\/sharonvestering\/\"><strong>Sharon <\/strong><\/a><strong><a href=\"https:\/\/www.linkedin.com\/in\/sharonvestering\/\">Vestering<\/a> <\/strong>&#8211; Digital Product Owners, HEMA<br><a href=\"https:\/\/www.linkedin.com\/in\/nico-noort\/\"><strong>Nico <\/strong><\/a><strong><a href=\"https:\/\/www.linkedin.com\/in\/nico-noort\/\">Noort<\/a> <\/strong>&#8211; Account Manager, XSARUS PIM Masters<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Inzichten uit deze sessie:<\/strong><\/h2>\n\n\n\n<p><strong>Waarom moeten organisaties de waarde van productdata inzien?<br><\/strong>Productdata is de ruggengraat van digitale handel. Zonder accurate, volledige en consistente productinformatie kunnen klanten moeilijk een aankoopbeslissing maken, vooral in e-commerce. Organisaties die de waarde van productdata begrijpen, zien het niet langer als een \u2018bijzaak\u2019, maar als een strategisch middel om klantbeleving te verbeteren, kosten te verlagen en de time-to-market te versnellen. Dit inzicht is de eerste stap richting datagedreven werken en concurrentievoordeel.<\/p>\n\n\n\n<p><strong>Waarom is een goed datamodel essentieel voor succes?<br><\/strong>Een solide datamodel bepaalt hoe productinformatie wordt gestructureerd, opgeslagen en gedeeld. Zonder een doordacht datamodel ontstaat er snel chaos: inconsistenties, dubbele data en ineffici\u00ebnte processen. Een goed model biedt een heldere hi\u00ebrarchie, duidelijke relaties tussen attributen, en maakt schaalbaarheid mogelijk. Het vormt de basis voor automatisering, integratie met andere systemen en toekomstbestendige data governance.<\/p>\n\n\n\n<p><strong>Waarom is PIM geen eenmalige oplossing, maar een continu proces?<br><\/strong>Product Information Management (PIM) is geen project dat je \u2018afrondt\u2019, maar een doorlopend proces dat evolueert met je organisatie en marktbehoeften. Productassortimenten veranderen, nieuwe kanalen worden toegevoegd, klantverwachtingen groeien \u2014 en dus moet ook je PIM-systeem en de bijbehorende processen blijven meebewegen. Regelmatig onderhoud, optimalisatie en uitbreiding van data zijn cruciaal voor blijvend succes.<\/p>\n\n\n\n<p><strong>Welke rol speelt leiderschap in datavolwassenheid?<br><\/strong>Sterk leiderschap is essentieel om data op de agenda te krijgen \u00e9n te houden. Leiders moeten niet alleen het belang van goede productdata uitdragen, maar ook actief investeren in de juiste middelen, mensen en processen. Ze fungeren als ambassadeurs van verandering, zorgen voor alignment tussen afdelingen en stimuleren een cultuur waarin datakwaliteit en ownership centraal staan. Zonder leiderschap stokt de ontwikkeling van datavolwassenheid.<\/p>\n\n\n\n<p><strong>Hoe leidt rijke productdata tot hogere omzet?<br><\/strong>Consumenten nemen sneller en vaker aankoopbeslissingen als ze beschikken over volledige, betrouwbare en aantrekkelijke productinformatie. Rijke data \u2013 denk aan uitgebreide specificaties, heldere beschrijvingen, goede afbeeldingen en relevante video\u2019s \u2013 verhogen de conversie, verlagen retourpercentages en verbeteren de klanttevredenheid. Daarnaast stellen ze organisaties in staat om beter te personaliseren en relevanter te zijn in hun marketing.<\/p>\n\n\n\n<p><strong>Waarom is training voor leveranciers belangrijk voor succes?<br><\/strong>Veel productdata komt rechtstreeks van leveranciers. Als zij niet weten aan welke eisen de data moet voldoen \u2013 bijvoorbeeld qua formaat, volledigheid of specificaties \u2013 ontstaan er kwaliteitsproblemen. Door leveranciers te trainen in het gebruik van PIM-systemen en data-standaarden, wordt de input consistenter en betrouwbaarder. Dit vermindert handmatig werk en versnelt het publicatieproces.<\/p>\n\n\n\n<p><strong>Waarom is samenwerking tussen IT en business noodzakelijk?<br><\/strong>PIM is zowel een technische als een functionele uitdaging. De IT-afdeling zorgt voor de systemen en integraties, terwijl de business bepaalt welke data nodig is, hoe die eruit moet zien en wat de prioriteiten zijn. Zonder goede samenwerking ontstaan er mismatches tussen wat technisch mogelijk is en wat de organisatie nodig heeft. Gezamenlijke ownership zorgt ervoor dat het systeem optimaal ondersteunt in de bedrijfsdoelen.<\/p>\n\n\n\n<p><strong>Waarom is het verstandig om klein te beginnen, maar duidelijke doelen te stellen?<br><\/strong>PIM-implementaties kunnen complex zijn. Door klein te starten \u2013 bijvoorbeeld met \u00e9\u00e9n productgroep of kanaal \u2013 beperk je risico\u2019s en leer je gaandeweg wat werkt. Tegelijk is het belangrijk om een duidelijke langetermijnvisie en doelen te formuleren. Zo behoud je focus, voorkom je versnippering en zorg je ervoor dat alle stappen bijdragen aan het grotere plaatje.<\/p>\n\n\n\n<p><strong>Waarom raakt productdata zoveel verschillende afdelingen?<br><\/strong>Productdata wordt niet alleen gebruikt door marketing of e-commerce, maar speelt ook een rol in inkoop, logistiek, klantenservice, sales en compliance. Elk van deze afdelingen heeft andere behoeften en perspectieven op data. Het is daarom cruciaal om een multidisciplinaire aanpak te hanteren, zodat de data voldoet aan de eisen van \u00e1lle stakeholders en optimaal benut kan worden.<\/p>\n\n\n\n<p><strong>Hoe be\u00efnvloedt de volwassenheid van een organisatie de implementatie van PIM?<br><\/strong>De datavolwassenheid van een organisatie bepaalt in sterke mate hoe soepel een PIM-implementatie verloopt. Organisaties die al ervaring hebben met datamanagement, duidelijke processen hanteren en een datacultuur hebben ontwikkeld, zullen sneller waarde halen uit een PIM-systeem. Minder volwassen organisaties hebben eerst meer werk aan bewustwording, structuur en procesinrichting, voordat ze de vruchten kunnen plukken van de technologie.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In deze aflevering van de PIMVendors video podcast wordt de volwassenheid van organisaties in relatie tot productdata en Product Information Management (PIM) besproken. De gasten delen hun inzichten over de&#8230;<\/p>\n","protected":false},"author":94,"featured_media":16459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101,47,90],"tags":[],"class_list":{"0":"post-16458","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ai","8":"category-pim","9":"category-video"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HEMA PODCAST 1: De Toekomst van Product Data - PIMvendors<\/title>\n<meta name=\"description\" content=\"Discover how AI is transforming product data onboarding in DIY retail. 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