{"id":17216,"date":"2026-03-15T21:09:18","date_gmt":"2026-03-15T21:09:18","guid":{"rendered":"https:\/\/pimvendors.com\/geen-onderdeel-van-een-categorie\/hoe-een-belgische-innovatieleider-pim-verwarring-omzette-in-duidelijkheid-en-het-juiste-platform-koos\/"},"modified":"2026-03-15T21:30:32","modified_gmt":"2026-03-15T21:30:32","slug":"hoe-een-belgische-innovatieleider-pim-verwarring-omzette-in-duidelijkheid-en-het-juiste-platform-koos","status":"publish","type":"post","link":"https:\/\/pimvendors.com\/nl\/case-study\/hoe-een-belgische-innovatieleider-pim-verwarring-omzette-in-duidelijkheid-en-het-juiste-platform-koos\/","title":{"rendered":"Hoe een Belgische Innovatieleider PIM-verwarring omzette in Duidelijkheid en het Juiste Platform Koos"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; content_layout=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<\/p>\n<h2 style=\"font-size: 24px; font-weight: 600; margin-bottom: 25px;\">Samen met Master Data Partners hielp PIMvendors Novatech International bij het aligneren van stakeholders, het defini\u00ebren van wat PIM wel (en niet) moet doen, het herontwerpen van hun productdataproces, en het uitvoeren van een onafhankelijke leveranciersverkenning die leidde tot een slimmere versie van het platform dat ze al kenden.<\/h2>\n<p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; content_layout=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;16973&#8243; image_size=&#8221;full&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<\/p>\n<h3 style=\"margin-top: 30px;\">Klantintroductie<\/h3>\n<p><span style=\"font-weight: 400;\">Novatech International is een familiebedrijf uit Belgi\u00eb dat gespecialiseerd is in de ontwikkeling en distributie van innovatieve oplossingen voor lijmen, dichtingsmiddelen en oppervlaktebehandeling. Het bedrijf opereert in meer dan 25 landen via een portfolio van gespecialiseerde merken, waarbij professionals in de bouw, industrie en onderhoud worden bediend. Met meerdere productlijnen, talen en marktspecifieke vereisten zijn productgegevens een kritisch middel voor Novatech.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<\/p>\n<h3 style=\"margin-top: 30px;\">De uitdaging<\/h3>\n<p><span style=\"font-weight: 400;\">Novatech had Contentserv (nu Centric PXM) als PIM-systeem gedurende meerdere jaren. In de loop van de tijd was de implementatie rigide geworden. Het productdatamodel weerspiegelde niet meer hoe het bedrijf daadwerkelijk werkte. Workarounds hadden zich opgestapeld. Het systeem was on-premise en steeds moeilijker te onderhouden. En kritisch was dat verschillende teams binnen de organisatie heel verschillende idee\u00ebn hadden over wat het PIM moest doen, waarvoor het verantwoordelijk was en waar de grenzen lagen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sommige stakeholders zagen PIM als een contentmanagementsysteem. Anderen verwachtten dat het workflowautomatisering zou afhandelen of zelfs delen van het ERP zou vervangen. Er was geen gedeeld begrip van de rol van PIM in de bredere systeemarchitectuur. Zonder die afstemming zou elke technologiebeslissing op wankele grond zijn gebouwd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Novatech had ook een praktische zorg. Ze wilden de markt onafhankelijk verkennen voordat ze zich committeerden aan een nieuw platform. Nadat ze jaren met \u00e9\u00e9n leverancier hadden gewerkt, moesten ze weten of er betere opties bestonden of dat het juiste antwoord eigenlijk een verbeterde versie was van wat ze al hadden.<\/span><\/p>\n<h3 style=\"margin-top: 30px;\">De oplossing<\/h3>\n<p><span style=\"font-weight: 400;\">PIMvendors begon met educatie v\u00f3\u00f3r strategie, en strategie v\u00f3\u00f3r technologie. De samenwerking had vier fasen.<\/span><\/p>\n<p><b>PIM-educatie.<\/b><span style=\"font-weight: 400;\"> We hielden sessies met het bredere Novatech-team om een gedeeld begrip te cre\u00ebren van wat PIM is, wat het niet is, en waar het past in een moderne productdataarchitectuur. We pakten veelvoorkomende misvattingen direct aan. PIM is geen DAM. PIM is geen CMS. PIM is geen ERP-extensie. Aan het einde van deze sessies werkten alle stakeholders vanuit dezelfde definitie, waardoor elk volgend gesprek productiever was.<\/span><\/p>\n<p><b>Stakeholder-afstemming.<\/b><span style=\"font-weight: 400;\"> Met een gedeeld vocabulaire op zijn plek, faciliteerden we workshops om de verschillende teams te aligneren rond een gedeelde visie op productgegevens. Marketing, productmanagement, e-commerce, IT en lokale marktteams hadden allemaal legitieme behoeften. We hielpen Novatech die behoeften te prioriteren en consensus te bouwen over hoe de toekomstige staat eruit zou moeten zien, zonder dat de prioriteiten van \u00e9\u00e9n team ten koste gaan van anderen.<\/span><\/p>\n<p><b>Herontwerp van het productdataproces.<\/b><span style=\"font-weight: 400;\"> We brachten de bestaande productdatastromen van Novatech van begin tot eind in kaart en identificeerden waar knelpunten, redundanties en kwaliteitsproblemen zaten. Van daaruit ontwierpen we een geoptimaliseerd productdataproces dat de volledige levenscyclus omvatte van productontwikkeling tot verrijking, vertaling, goedkeuring en distributie over hun merkportfolio en markten. Dit proces werd de basis voor de technologievereisten.<\/span><\/p>\n<p><b>Onafhankelijke PIM-verkenning.<\/b><span style=\"font-weight: 400;\"> Met duidelijke vereisten afgeleid uit het nieuwe proces, begeleidde we Novatech door een gestructureerde leveranciersverkenning. De shortlist bevatte verschillende alternatieven voor hun huidige platform. Elke leverancier werd beoordeeld op basis van echte scenario&#8217;s die Novatech&#8217;s werkelijke workflows weerspiegelden.<\/span><\/p>\n<h3 style=\"margin-top: 30px;\">De resultaten<\/h3>\n<p><span style=\"font-weight: 400;\">Na een grondige en onafhankelijke evaluatie koos Novatech ervoor om binnen het Centric PXM-ecosysteem te blijven. Maar niet met dezelfde setup als daarvoor. Ze stapten over op de SaaS-versie van Centric PXM met een volledig herontworpen productdatamodel en een verse, schone implementatie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dit was geen geval van terugvallen op het bekende. De verkenning bevestigde dat Centric PXM, correct ge\u00efmplementeerd op een modern SaaS-fundament, echt de sterkste match was voor Novatech&#8217;s multi-merk, multi-markt realiteit. Het verschil is dat de beslissing dit keer werd genomen met volledige marktcontext, een duidelijk productdataproces en een afgestemde organisatie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De nieuwe implementatie weerspiegelt het geoptimaliseerde proces dat tijdens de samenwerking is ontworpen, in plaats van de technische schuld van de vorige setup te erven. Novatech werkt nu met een productdatamodel dat past bij hun bedrijf, een team dat de rol van PIM in hun architectuur begrijpt, en een SaaS-platform dat de onderhoudslasten van hun oude on-premise installatie wegneemt.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; row_position_desktop=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; 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