Want to start selling across borders? Already dipped your toe in the waters? It has never been easier, but doing it well and at scale has never been harder. Multiple languages, multiple currencies: how do you keep your product catalogue up to date on all in- and external platforms?
A fireside chat with 4 crossborder experts
We’ve invited four experienced speakers to discuss the whole journey of selling across borders. From starting your journey (this session), to making it more efficient and the future of crossborder commerce (both follow-up sessions).
During this first session, we will cover both the start of the journey and the pitfalls to avoid as well as failures of both start-ups as well as established multinationals in their crossborder attempts (and the take-aways from both).
Managing Product Information across Borders
With the rapid digitization in the last 5 years (and the last 24 months especially) we see a lot of organizations scrambling to catch-up. Digital Commerce has become an integral pillar and not just for B2C or the retailers: wholesale, brands and manufacturers are more involved in the creation, enrichment and management of product information than ever before.
How do you successfully manage the growing diversity of channels for your product data? How can you scale your marketplace strategy without getting bogged down? How have other companies managed the transition of their architecture to a setup that facilitates crossborder commerce?
Speakers and topics
We are excited to introduce you to our 4 speakers:
- Harald Krauss (Viamedici)
- Justin Thomas (Precisely)
- Rupert Firmstone (inriver)
- Dagmar Schneider (Lighthouse Integration)