mdc.multikat

mdc.multikat is a comprehensive, browser-based product information management (PIM) platform designed to help companies centrally manage and distribute product data across all channels and touchpoints. The solution consolidates product information from multiple sources into a single, adaptable repository and enables organizations to publish consistent, accurate product content to ecommerce platforms, marketplaces, and other sales channels. With its flexible, self-configurable data models and support for diverse standards and interfaces, mdc.multikat provides a powerful yet accessible platform for managing complex product information without requiring extensive technical implementation.

Target Market

mdc.multikat serves mid-market to large manufacturers, retailers, and distributors that manage extensive product catalogs across multiple sales channels. The solution is particularly suited for organizations in consumer goods, retail, and distribution sectors that need to maintain consistent product information across ecommerce, print, partner networks, and other distribution channels. Companies benefit from mdc.multikat's enterprise-grade capabilities combined with its accessible browser-based interface, making it suitable for organizations seeking a balance between sophisticated functionality and ease of use. The platform is designed for businesses managing diverse product types and managing data across multiple organizational units with varying data governance requirements.

For Whom

mdc.multikat is used by product managers, catalog administrators, and data stewards who need to organize and maintain product information centrally across the organization. Ecommerce managers leverage the platform to manage product feeds and publish data to multiple sales channels and marketplaces. Marketing teams use mdc.multikat to create rich, channel-specific product content and manage marketing assets. IT teams and system integrators value the platform's flexible architecture, customizable user permissions, and support for external system integration through various standards and interfaces, enabling seamless connectivity with ERP, PLM, DAM, and other business systems.

Value Proposition

mdc.multikat delivers value by creating a centralized source of truth for all product information, eliminating data silos and reducing manual effort across teams and departments. The platform's flexible, self-configurable data models enable organizations to adapt the system to their specific workflows and business processes without extensive custom development or complex implementation projects. By automating the distribution of product data across all sales channels and supporting rich content enrichment, mdc.multikat enables faster time-to-market for new products and helps organizations maintain consistent brand presentation across all customer touchpoints. The solution's role-based access controls and support for diverse standards and interfaces provide strong data governance while enabling seamless integration with existing enterprise systems, improving overall data quality and operational efficiency.