Cobby

Cobby delivers a lightweight Product Information Management solution that transforms Microsoft Excel into a powerful real-time interface for Magento and Shopware catalog management. Unlike traditional standalone PIM systems requiring extensive implementation and specialized training, Cobby differentiates itself by leveraging the familiar Excel environment that commerce teams already know, enabling live synchronization between spreadsheet-based product editing and eCommerce platforms. This Excel-native approach eliminates the complexity of managing separate PIM interfaces while providing mass-editing capabilities, automated data quality checks, and instant product updates across online shops and marketplaces with a single click.

Target Market

The solution serves mid-market eCommerce merchants, online retailers, and digital commerce operators managing Magento or Shopware storefronts with complex product catalogs requiring frequent updates. Cobby is particularly suited for organizations seeking rapid implementation without the overhead of enterprise PIM systems, addressing the requirements of businesses managing thousands of SKUs across multiple channels while operating with lean teams that need efficient, spreadsheet-based workflows rather than learning new specialized software interfaces.

For Whom

Content managers, catalog administrators, merchandising teams, and eCommerce operators utilize Cobby's Excel interface to create products, update pricing, manage categories, and optimize product information for SEO across their digital storefronts. Organizations frustrated by slow backend editing interfaces and seeking to improve data quality through automated validation find value in the solution's ability to provide comprehensive catalog oversight, implement bulk updates at scale using Excel formulas, and maintain version history while enabling team collaboration through traffic light status indicators that show real-time data synchronization states.

Value Proposition

Cobby accelerates catalog management velocity while reducing operational complexity by enabling thousands of product updates in minutes through familiar Excel functionality combined with specialized mass-editing features. With instant one-click synchronization to Magento and Shopware platforms, automated data quality checks that identify missing images, texts, translations, or category assignments, and complete change tracking with rollback capabilities, organizations achieve faster time-to-market for product launches and promotions while ensuring catalog consistency across all channels without requiring IT support or extensive PIM system training.