inRiver

Entry Member

inriver is a powerful SaaS-based Product Information Management (PIM) solution built to help businesses manage, enrich, and distribute product information across all digital and physical channels. Known for its modular design and strong focus on syndication, inriver empowers organizations to create compelling product stories and deliver consistent customer experiences. The platform supports complex data models, multilingual content, and dynamic digital shelf analytics to optimize product performance. With inriver, businesses can increase speed to market, improve data quality, and drive revenue growth through better product experiences.

Target Market

inriver is targeted at midmarket and enterprise-level organizations with large product assortments and multi-channel or omnichannel strategies. It is especially valuable for manufacturers, distributors, and retailers aiming to optimize product content across regions and languages. Businesses that need to manage complex data structures and scale globally will find it well-suited to their needs.

Value proposition

inriver stands out by combining strong data management, digital shelf analytics, and content syndication in a single, cloud-native platform. Its modular approach allows businesses to choose and scale capabilities as needed, reducing implementation time and costs. The result is better customer engagement, operational efficiency, and data-driven decisions across sales channels.

For whom?

inriver is ideal for manufacturers, wholesalers, and retailers in industries like consumer goods, industrial equipment, fashion, and B2B commerce. It supports product managers, marketing teams, and digital commerce teams by simplifying product data workflows, supporting collaboration, and ensuring consistent brand messaging. Organizations seeking to enhance global reach, streamline content delivery, and optimize the digital shelf will benefit most from inriver.

Active Globally

In business since 2007

Midmarket/Enterprise

Proprietary Software

SaaS Solution

.NET based solution

Customer Cases

Case 1

Customer Case: Horze - Increasing E-commerce Horsepower with inriver PIM

About

Horze is one of Europe’s leading suppliers of horse-riding apparel and equipment, with a global presence and 19 web stores in 13 languages. They offer a wide range of equestrian essentials, totaling 45,000 products and approximately 280,000 SKUs. Horze operates 14 retail stores in six countries and maintains an extensive distribution network from the USA to Europe and Australia.

Case Description

In 2018, Horze embarked on a significant business transformation to adopt the latest digital technologies to future-proof its business. They identified challenges in their existing technology ecosystem, such as a dated ERP, inefficient processes, and disparate software components, leading to a lack of transparent data management and wasted time. The rise of online marketplaces like Amazon and eBay further drove the need to evolve their data management and technology capabilities.

Action by inRiver

Horze implemented the inriver Product Information Management (PIM) solution, replacing outdated software. The inriver PIM served as the central point for managing all product information across the company. It streamlined the entire product data management process, from creating articles and SKU numbers to publishing product information. The solution facilitated high-performance collaboration between inriver, the new ERP, and CRM (Salesforce), creating a redundancy-free ecosystem.

The powerful inriver syndication solution was tailored to Horze’s business model, allowing easy and efficient data distribution to various online marketplaces, including Google Shopping, Facebook Ads, and Amazon. This feature significantly streamlined the publication process and saved time for the company.

The PIM system eliminated time-consuming manual interventions, such as handling variants at the SKU level, leading to increased efficiency. The rule-based completion of product information by inriver further improved content creation processes.

Results

Horze’s adoption of the inriver PIM solution ensured comprehensive product content for consumers, encouraging sales. The company experienced greater efficiency and transparency in their day-to-day work, and employees quickly embraced the new PIM solution.

The PIM system is used by various functions, including content managers, product marketers, category managers, and marketplace managers. It also serves as a management tool for data tracking and reporting.