Marketingmanager

Marketingmanager is a combined Product Information Management and Digital Asset Management platform designed to centralize, manage, and distribute product information and marketing assets. The solution consolidates product data from multiple sources and integrates it with digital media files, enabling organizations to control and distribute consistent, up-to-date product information across all marketing and sales channels. Marketingmanager automates workflows for data collection, enrichment, and distribution while maintaining governance and compliance requirements.

Target Market

Marketingmanager serves mid-market manufacturers, wholesalers, and retailers managing moderate to large product catalogs requiring coordinated marketing across multiple channels. The platform is designed for organizations needing to synchronize product information from suppliers with marketing asset management across e-commerce, print, partner portals, and other distribution channels. Companies with complex approval workflows, multi-department involvement in product data management, and requirements for image rights management and document automation are primary users. The solution supports both manufacturers seeking to market products consistently across distributors and retailers requiring centralized management of vendor-supplied product data.

For Whom

Marketing teams leverage Marketingmanager to create channel-specific product content and manage visual assets alongside textual product information. Product data managers and catalog administrators use the platform to organize and synchronize data from ERP and supplier systems. Warehouse and logistics teams benefit from the platform's integration with merchandise management systems for streamlined product distribution. Design and content production teams utilize digital asset management features to access approved product images and marketing materials. IT integration specialists configure connectors to existing systems including ERP, CMS, and e-commerce platforms to automate data flow and synchronization.

Value Proposition

Marketingmanager reduces marketing time-to-market by consolidating product information and digital assets in a single system, eliminating the need for teams to search across multiple data sources and file repositories. The platform automates workflows for updating marketing materials across channels, ensuring all teams access the latest product data and approved assets simultaneously. By integrating with enterprise systems and automating data synchronization to web CMS, e-commerce platforms, and document generation tools, Marketingmanager accelerates channel launches and reduces manual content creation effort. The solution improves marketing effectiveness through consistent product presentation across all touchpoints while maintaining compliance with asset usage rights and approval workflows.