Novulo is a composable, no-code Product Information Management (PIM) solution built to enable fast-moving organizations to create, manage, and adapt their product data systems without traditional software development. With its unique fusion of model-driven design and application composability, Novulo empowers businesses to configure bespoke data management solutions that perfectly match their operational needs. It offers strong PIM capabilities alongside MDM, DAM, and process management features—all within a unified, adaptable platform. Designed for organizations seeking agility, speed, and long-term scalability, Novulo helps them respond to change while minimizing IT overhead.
Target Market
Novulo targets midmarket and enterprise customers operating in dynamic or rapidly evolving industries. Its composable architecture and no-code approach make it particularly attractive to organizations undergoing digital transformation, M&A, or frequent process reconfiguration. The platform is well-suited to businesses that need to unify siloed systems and respond quickly to market demands without lengthy development cycles.
Value proposition
Novulo’s core strength lies in its composable architecture and low-code/no-code environment, enabling customers to create tailor-made solutions that evolve with their business. Unlike traditional monolithic PIM systems, Novulo allows companies to adapt their data structures, workflows, and integrations in real time—without disrupting operations. This translates to faster time-to-market, reduced IT dependency, and a future-proof infrastructure that grows with the organization.
For whom?
Novulo is ideal for manufacturers, distributors, and large-scale retailers in industries such as industrial goods, healthcare, technology, and logistics—where operational complexity and change are constants. It serves organizations across the value chain that require customized data management solutions, especially those facing integration challenges with legacy systems or frequent process adaptation. Novulo’s flexibility, workflow automation, and integrated MDM/PIM capabilities provide exceptional value for businesses aiming to consolidate fragmented systems and boost digital readiness.
Key Capabilities
- Composable Architecture: Build, extend, and modify business applications using reusable software components and visual modeling tools.
- No-Code/Low-Code Development: Empower business teams to create and change data structures, interfaces, and workflows without traditional coding.
- Unified MDM + PIM: Manage product data alongside other master data domains like customers, assets, or locations—enabling a holistic data management strategy.
- Workflow and Process Management: Automate data enrichment, approval processes, and content publication through configurable business workflows.
- Real-Time Data Orchestration: Synchronize and validate data across platforms and systems in real time using API-first and event-driven architecture.
- Governance and Compliance: Role-based access, audit trails, and policy enforcement to meet regulatory and internal compliance needs.
Use Cases and Industry Examples
A global logistics technology provider used Novulo to unify product data, hardware specifications, and localization content across multiple business units following several acquisitions. By leveraging the platform's composable design, they harmonized disparate systems without starting from scratch—accelerating digital onboarding for new entities by 60% and cutting integration costs in half.
A healthtech equipment manufacturer implemented Novulo to manage regulatory-compliant product information for over 40 countries. With dynamic workflows, audit-friendly history tracking, and multi-language capabilities, they reduced time-to-market for new product releases by 30% while improving compliance across EU and FDA regions.
A retail distributor of industrial components replaced a legacy PIM and several spreadsheets with a composable Novulo instance tailored to their SKU management and print catalog needs. Through automation and modular extensions, they cut manual enrichment tasks by 75% and enabled real-time updates to their online store and reseller platforms.
Expert Insights
“Novulo redefines what’s possible with PIM. Its composable structure and visual modeling bring true agility to organizations that don’t have time to wait for traditional IT projects.”
— Erik de Vries, Digital Operations Architect
“For businesses dealing with continuous change, Novulo offers a way to stay ahead. It’s not just a PIM—it’s a living system that adapts to your people, processes, and products.”
— Sarah Molin, Head of Product Data, Healthcare Manufacturer
Technology Architecture
Novulo is a cloud-native platform with a modern microservices architecture, delivered via SaaS or on-premise deployment options. Built for scalability and extensibility, it features an API-first and event-driven design, allowing seamless integration with ERP, eCommerce, DAM, and CRM systems. It supports real-time synchronization and rule-based data processing, and its no-code environment allows administrators and business users alike to reconfigure apps as business needs evolve—without costly development.
Conclusion
Novulo provides a transformative approach to PIM by enabling businesses to compose their own applications, processes, and data models. Whether you're a manufacturer looking to accelerate onboarding, a distributor aiming to unify global operations, or a retailer navigating constant product churn, Novulo offers a flexible, future-ready foundation. Its blend of composability, low-code tools, and enterprise-grade data governance makes it an ideal solution for any organization seeking to modernize their data ecosystem and respond rapidly to change.
