Pimalion

Entry Member

Pimalion is a comprehensive Product Information Management (PIM) and Digital Asset Management (DAM) platform designed to help organizations streamline the creation, management, and distribution of rich product content across multiple channels. Its modular structure includes tools for catalog automation, data enrichment, workflow orchestration, and publishing. Built with a user-friendly interface and high configurability, Pimalion enables teams to maintain brand consistency and accelerate time to market. The platform also supports omnichannel strategies and local language adaptations for both print and digital touchpoints.

Target Market

Pimalion primarily targets midmarket and enterprise-level organizations that need a robust yet flexible system to manage large volumes of product information. It is particularly well-suited for businesses with complex catalog needs and multilingual distribution. Its scalability and modular design make it accessible for both national and international brands looking to optimize marketing operations.

Value proposition

Pimalion combines the power of PIM and DAM into a single solution with an emphasis on automation and multichannel publishing. It helps reduce manual content handling, improve data quality, and increase operational efficiency. The solution’s integrated publishing tools, including for print, set it apart for companies still working with physical media alongside digital transformation.

For whom?

Pimalion is ideal for manufacturers, wholesalers, and retailers across sectors such as consumer goods, furniture, fashion, and B2B distribution. The platform is particularly valuable for companies that operate across multiple languages, channels, and geographic markets. Features like automated catalog creation, collaborative workflows, and native DAM integration uniquely support content-heavy teams with high publishing demands.

Active in < 5 countries

In business since 2015

Midmarket/Enterprise

Proprietary Software

SaaS Solution

.NET based solution

Customer Cases

Case 1

Customer Case: Enhancing Automotive Accessory Sales with Pimalion for D'Ieteren Automotive

About

D’Ieteren Automotive is the authorized distributor of renowned Volkswagen brands in Belgium. The company specializes in distributing vehicles from brands like Volkswagen, Audi, Seat, Škoda, Bentley, Lamborghini, Bugatti, and Porsche. Alongside vehicle distribution, D’Ieteren Automotive offers spare parts, accessories, used vehicles, maintenance, financing, and leasing services.

Case Description

D’Ieteren Automotive sought to boost the sales of automotive accessories related to their marketed brands and the general public. To achieve this goal, the company aimed to revamp its internal processes, especially the management of “product” data, which included textual content, visuals, and technical documentation. Previously, product managers faced inefficiencies while collecting, sorting, and encoding data for commercial utilization across various sales channels.

Action by Pimalion

Recognizing the need for streamlined data management, D’Ieteren Automotive partnered with Pimalion, a comprehensive data management solution. The company sought a tool that could seamlessly integrate with its existing ecosystem and provide genuine value to product managers. The primary objective was to automate time-consuming tasks, allowing product managers to focus on tasks that directly contributed to the business.

Results

The adoption of Pimalion brought transformative outcomes to D’Ieteren Automotive:

Automated Data Import: Pimalion efficiently imported vast amounts of data, including “product” data from manufacturer factories, external suppliers, and vehicle lists from D’Ieteren. This automation not only saved time but also led to an increase in the number of references sold and improved the quality of “product” information.
Simplified Data Management: Pimalion empowered product managers to autonomously manage their product portfolios. They could perform targeted searches, export results, check completion rates, edit product data, modify categorizations, associate products, and more. Batch operations could be executed using an editable Excel file, enhancing convenience.
Effortless Data Publication: Pimalion’s API facilitated the seamless publication of products across various channels, including e-commerce sites, point of sale applications, internal tools, and Google Shopping. Product managers had the flexibility to decide where their products would be marketed.

Customers