Pimcore

Entry Member

Pimcore is an open-source Product Information Management (PIM) platform that seamlessly combines PIM, Master Data Management (MDM), Digital Asset Management (DAM), and Content Management (CMS) in one unified environment. Built for flexibility and scalability, Pimcore allows organizations to manage complex product data, digital assets, and content across every channel and customer touchpoint. Its API-driven, headless architecture supports integration with virtually any system, enabling brands to create personalized, omnichannel product experiences. With its modular design, Pimcore empowers businesses to innovate quickly without vendor lock-in or licensing costs.

Target Market

Pimcore targets midmarket to enterprise-level companies seeking highly customizable, extensible, and developer-friendly solutions. It is particularly attractive to businesses that need to orchestrate large volumes of structured and unstructured data across digital and offline channels. The platform suits organizations looking for a cost-effective, open-source alternative to proprietary enterprise software.

Value proposition

Pimcore offers a unique blend of PIM, DAM, CMS, and MDM capabilities under one open-source platform, eliminating the need for separate tools and reducing operational complexity. Its flexibility supports tailored data models and workflows that adapt to each organization's needs. The headless, API-first architecture makes it future-proof for omnichannel commerce and digital transformation initiatives.

For whom?

Pimcore is ideal for manufacturers, wholesalers, retailers, and digital agencies across industries like retail, industrial goods, automotive, and B2B commerce. It supports IT teams, product managers, and marketers by centralizing data and assets, streamlining enrichment processes, and powering dynamic digital experiences. Organizations that value openness, customization, and scalability will find Pimcore especially compelling.

Active Globally

In business since 2009

Midmarket/Enterprise

Open Source Software

SaaS & on-Prem

PHP

Customer Cases

Case 1

Customer Case: fritz-kola - Empowering International Growth with Pimcore

About

In 2002, two friends founded fritz-kola with a vision to create a new cola brand that could rival the big brewing companies. With determination and a few thousand euros, they started from scratch, and now fritz-kola is an established brand in Germany, both in B2C and B2B. The challenge was to extend this success to the international market, with a primary focus on B2B and B2C.

Case Description

fritz-kola partnered with Pimcore Platinum Partner “Elbkapitäne” to develop an international website that effectively conveys the brand’s founding story and showcases why fritz-kola is worth promoting internationally. The website’s main goal is to engage potential B2B dealers and distributors in an inviting and impactful way. Pimcore’s DXP/CMS, PIM/MDM, and DAM solutions were utilized to build the platform.

Action by Pimcore

The international B2B website of fritz-kola was designed to be recognizable, clean, clear, and structured. Black and white dominate the site, while the individual products stand out in color. Pimcore’s flexibility allowed for simple and intuitive maintenance of products, with recurring elements like product groups and properties only requiring one-time maintenance. The multilingual feature was implemented to accommodate future language additions.

Results

The fritz-kola.com website now successfully caters to both B2B and B2C audiences. The site features parallax effects and interactive elements, adding a touch of coolness and uniqueness. Thanks to Pimcore’s platform and easy content management, the website showcases fritz-kola as a strong and popular brand in the scene. With the implementation in progress, there are plans to exchange the English version of the B2C site, further enhancing the brand’s international presence.

Customers