SRC offers a robust, scalable Product Information Management (PIM) solution designed to support omnichannel content syndication and data quality across complex product ecosystems. With over 20 years of experience, SRC focuses on delivering high-performance product content distribution, taxonomy governance, and data integration at scale. Its flexible architecture supports both central and decentralized data models, empowering global enterprises to maintain consistency while supporting local market needs. The platform is especially well-suited for organizations that require precision, structure, and compliance in managing and publishing product data across multiple channels and stakeholders.
Target Market
SRC is designed primarily for midmarket and enterprise-level organizations that operate in data-intensive environments, such as retail, distribution, manufacturing, and consumer electronics. It is ideal for companies with complex product catalogs, multilingual content requirements, and multiple sales or distribution channels. SRC is particularly valuable for businesses seeking to streamline product data collaboration across internal teams, suppliers, and external partners.
Value proposition
SRC delivers end-to-end product content management with a focus on omnichannel readiness, regulatory compliance, and seamless integration with legacy systems. Its powerful classification, validation, and data mapping capabilities ensure consistent, high-quality product information across all touchpoints—from ERP systems to eCommerce platforms. SRC empowers organizations to improve operational efficiency, accelerate time-to-market, and meet evolving channel and partner requirements with confidence.
For whom?
SRC is especially valuable for wholesalers, retailers, and manufacturers that manage high volumes of SKUs and product attributes across multiple data recipients. Industries such as DIY, consumer electronics, building materials, fashion, and food retail benefit from SRC's ability to standardize product data and automate syndication workflows. With strong support for international classification systems (ETIM, GS1, etc.), channel-specific exports, and supplier onboarding, SRC is a powerful ally for businesses at the center of the value chain who must ensure accuracy, speed, and compliance in every product listing.
Key Capabilities
- Omnichannel Syndication: Easily distribute tailored product information to retailers, marketplaces, and catalogs through configurable export templates and connectors.
- Classification and Taxonomy Management: Native support for international standards such as ETIM, GS1, and UNSPSC enables seamless data exchange and compliance.
- Supplier Data Onboarding: Validate, cleanse, and map incoming supplier data for integration into central product repositories using customizable workflows.
- Data Governance and Quality Control: Establish rule-based validation, completeness checks, and approval workflows to ensure content quality and consistency.
- Localization and Multilingual Support: Manage and distribute product data across international markets, with support for multiple languages, currencies, and localization layers.
- Integration with Business Systems: Robust API framework and integration services connect SRC with ERP, DAM, PLM, and eCommerce platforms for synchronized operations.
Use Cases and Industry Examples
A leading European DIY retailer used SRC to centralize product data management across 12 countries, replacing fragmented spreadsheets and legacy systems. By leveraging ETIM-based classification and automated channel syndication, they reduced manual enrichment tasks by 80% and cut product onboarding time from weeks to days.
A major consumer electronics distributor implemented SRC to improve product data collaboration with hundreds of suppliers. Using SRC's supplier onboarding and validation workflows, they ensured data consistency and automated exports to over 30 eCommerce partners—resulting in a 40% boost in online product completeness scores.
A global home improvement manufacturer utilized SRC to manage multilingual product data and regulatory documentation across EU and North American markets. With SRC’s structured content management, they maintained accurate, compliant product listings and accelerated new product launches by 25% through improved internal collaboration.
Expert Insights
“In markets where product content must be accurate, complete, and ready for multiple systems, SRC delivers true industrial-grade PIM functionality. It’s a trusted backbone for companies dealing with complex taxonomies and channel-specific requirements.”
— Thomas Brenner, PIM Program Manager at a multinational retailer
“SRC’s strength lies in its ability to serve as a central hub for collaboration between manufacturers, suppliers, and retailers. Its built-in support for classification systems and export logic makes it a key solution for companies seeking to scale product operations globally.”
— Elena Varga, Master Data Consultant
Technology Architecture
SRC is a modular, scalable platform with on-premise and cloud deployment options, offering a wide range of APIs and connectors for seamless integration with the enterprise tech stack. It supports batch and real-time data processing, allowing businesses to react quickly to content updates and changes in distribution logic. The platform’s architecture ensures flexibility, high availability, and performance across multi-tenant environments, enabling distributed teams and partners to work with a single source of truth.
Conclusion
SRC stands out as a proven PIM solution for companies facing the challenges of managing and distributing product content in a fast-moving, omnichannel world. With advanced classification, localization, and syndication capabilities, it provides the structure and agility required to deliver trustworthy, complete product data at scale. Whether you're a distributor handling thousands of SKUs or a retailer managing multiple supplier inputs, SRC empowers your organization to drive efficiency, compliance, and growth through better product information.
