ViaMedici

Viamedici offers a robust and enterprise-grade Product Information Management (PIM) system designed for complex, data-intensive organizations. It centralizes and harmonizes product, marketing, and media data in a single platform, enabling high levels of automation and localization. With advanced configuration tools and integration capabilities, Viamedici supports both B2B and B2C business models across global markets. Its focus on master data quality, digital experience, and speed-to-market makes it a preferred solution for leading manufacturers and industrial companies.

Target Market

Viamedici targets large enterprises and multinational corporations in manufacturing, engineering, life sciences, retail, and distribution. The platform is ideal for businesses that need to manage extensive product portfolios, technical specifications, and multi-language catalogs across complex organizational structures. It particularly suits companies that rely on omnichannel strategies and demand high data quality and governance.

Value Proposition

Viamedici enables organizations to master product complexity through a centralized, structured, and integrated platform. It combines PIM, Digital Asset Management (DAM), and Marketing Content Management to ensure consistency and efficiency across channels. The platform supports automated publication workflows, seamless integration with ERP and eCommerce systems, and scalable localization for global operations. By providing a single source of truth for product content, Viamedici reduces time-to-market, minimizes errors, and enhances customer experience.

For Whom?

Viamedici is built for:

• Manufacturers with highly configurable or technically complex products
• Global enterprises managing multilingual and region-specific catalogs
• Organizations requiring integration with SAP or other ERP systems
• Companies needing strong governance, versioning, and user rights management

Key Capabilities

• Enterprise PIM Core: Centralizes all product-related data with hierarchical structures, variants, and relationships
• Digital Asset Management (DAM): Manage media files such as images, documents, and videos linked to product data
• Localization & Translation: Full support for multi-language content management and region-specific customization
• Channel Management: Publish content to web, print, eCommerce, and digital platforms with channel-specific adaptations
• ERP & eCommerce Integration: Especially strong integrations with SAP and commerce platforms such as Magento, Salesforce Commerce, etc.
• Catalog Publishing: Tools for automated creation of product catalogs, price lists, and brochures (including InDesign integration)
• Data Governance: Role-based access, data quality validation, versioning, and audit trails ensure control and accuracy

Industry Examples & Use Cases

A global industrial equipment manufacturer uses Viamedici to manage thousands of SKUs, technical sheets, and multilingual catalogs. The platform automates the creation of regional catalogs and ensures compliance with regional regulations.

A medical device company leverages Viamedici’s tight integration with SAP to centralize technical product data and distribute compliant content across markets. This has improved content accuracy and reduced the effort spent on manual updates.

A European automotive supplier adopted Viamedici for its multi-brand product strategy. The platform streamlined the management of overlapping product lines, media assets, and specifications across international sales teams.

Expert Insights

Viamedici is recognized for its reliability, SAP-centric architecture, and ability to support high-performance product data operations in regulated and technical industries.

“Viamedici is one of the most powerful enterprise PIM solutions available — especially for manufacturing and B2B-heavy organizations. Its depth in data modeling and publishing automation is unmatched.” — Product Information Consultant, DACH Region

Experts emphasize its maturity, stability, and ability to handle complex use cases at scale. Customers report high satisfaction with its flexibility, extensibility, and localization tools.

Technology & Integration

Viamedici PIM is built on a modular, scalable architecture that can be deployed on-premises or in the cloud. It features an API-first approach and native connectors to leading ERP, eCommerce, and content systems.

Key integrations include:

• ERP: SAP (deep integration), Oracle, Microsoft Dynamics
• eCommerce: Magento, SAP Commerce, Salesforce Commerce Cloud, Intershop
• Print & Publishing: Adobe InDesign integration, automated template-driven catalog creation
• DAM, MDM, and CRM: Integration with third-party platforms and internal enterprise tools

Viamedici also offers APIs and data import/export options to support hybrid ecosystems and migration from legacy systems. The platform ensures compliance with GDPR and other enterprise data governance standards.

Conclusion

Viamedici is a powerful PIM and marketing content platform designed to meet the complex data and publication needs of enterprise organizations. Its tight ERP integration, strong DAM capabilities, and multi-language support make it an ideal choice for manufacturers and multinational brands. With automation, scalability, and localization at its core, Viamedici empowers companies to efficiently manage high volumes of structured product content across global channels.

To learn more, visit the Viamedici page on PIMvendors or the official Viamedici website.