About

Half Moon Bay, a family-owned business established in 1995, specializes in providing award-winning licensed and themed giftware to global retailers. Despite its global presence, Half Moon Bay was facing challenges in managing its growing product offerings and streamlining the product lifecycle process. The need for a central repository for product data and improved efficiency led them to seek a solution.

Case description

Before implementing Pimberly’s PIM, Half Moon Bay managed products within its ERP system, SAGE 200, and stored enriched data in various spreadsheets. The absence of a centralized location for product data posed challenges in publishing data across different sales channels manually. Half Moon Bay required a comprehensive solution to streamline data management and improve accuracy.

Action by Pimberly:

Pimberly’s PIM platform addressed Half Moon Bay’s need for centralized product data management. By collating data from external feeds and channels, Pimberly created a central hub for product information, facilitating seamless publishing to platforms like Shopify. This centralization significantly reduced manual errors and enabled fully informed buying decisions for customers.

Results Achieved

• Centralized Product Data: Pimberly provided a central repository for all aspects of product data.
• Streamlined Publishing: Effortless data publication across multiple channels.
• Enhanced Accuracy: Reduced errors resulted in accurate product information.
• Accelerated Time to Market: Efficient processes shortened product launch timelines.