prodexa Cloud is an intuitive, scalable Product Information Management (PIM) and Product Experience Management (PXM) platform specifically designed to streamline multichannel product data management and enrich customer experiences. Combining core PIM, DAM, cross-media publishing, and supplier onboarding in a single SaaS suite, prodexa supports both simple and highly complex product catalogs. Its user-friendly interface, AI-powered data enrichment, and automation features enable businesses to reduce manual effort and deliver accurate data across channels faster. Founded by experienced teams from OpusCapita and jCatalog, prodexa brings decades of PIM expertise in a modern, agile cloud solution.
Target Market
prodexa aims at upper-midmarket to enterprise-level companies across industries like automotive, electronics, industrial machinery, construction, and building materials. It addresses organizations managing large SKUs, cross-domain assets, and frequently changing product assortments across global markets. With both cloud and on-premise deployment options, it suits businesses of ~€50 M to multi-billion-euro size seeking standards-based, scalable PIM.
Value proposition
prodexa stands out by delivering an all-in-one cloud PIM/PXM/DAM ecosystem that is both powerful and easy to use. The platform provides advanced automation (rule-based enrichment, translation, classification), seamless supplier onboarding, and flexible cross-media publishing—including Adobe plug-in integrations. With rich analytics and guided product search portals, prodexa ensures higher conversion rates, stronger cross-/upselling, and a consistent customer experience across channels.
For whom?
prodexa is ideal for manufacturers, distributors, and retailers with a presence in multiple channels and regions, operating in verticals such as automotive, electrical engineering, industrial equipment, and tools. It serves organizations that need unified product data management, automated publishing workflows (print, web, marketplaces), and real-time data access for internal teams and external partners. Teams benefit from features like guided selling portals, feed syndication, multilingual support, and simplified integrations with ERP, CMS, and marketplace channels.
Key Capabilities
- PIM + PXM + DAM in one suite: central management of product data, media, feed exports, and catalogs.
- Supplier Onboarding & Self-Service: intuitive tools and quality checks for supplier.
- Cross-Media Publishing: multi-channel exports including PDF, HTML, InDesign—and API outputs.
- Automation & AI Enrichment: workflow rules, translation support, and classification systems like ECLASS and ETIM.
- Insights & Conversion Optimization: analytics-driven recommendations for improved cross-/upsells and time-to-market.
- Secure, flexible deployment: cloud-native SaaS or on-premise options with enterprise compliance and data governance.
Industry Examples & Use Cases
A leading European automotive parts company implemented prodexa to consolidate fragmented product data, launch guided selling portals, and automate feed syndication to marketplaces. This resulted in a +35% increase in conversion and significantly reduced onboarding time for new suppliers.
A building materials distributor replaced legacy catalogs with prodexa-powered cross-media publishing, accelerating time-to-market by 25% and reducing manual errors by 40%.
In the industrial tools sector, a large manufacturer used prodexa’s PXM suite to manage multilingual product assets across 30+ countries, enabling quicker localization and improved global reach.
Expert Insights
“prodexa brings simplicity and depth to complex multichannel environments—it makes PIM accessible yet powerful enough for enterprise needs.”
— Hartmut Schell, Head of Sales PXM/PIM at prodexa
“By combining a modern UI with automation, supplier onboarding, DAM, and analytics, prodexa elevates product experiences from functional to strategic.”
— Market Analyst, Capterra Review
Technology & Integration
The platform is built on a cloud-native, SaaS architecture with options for on-premise deployment. It supports REST APIs, Adobe Illustrator/InDesign integrations via priint:comet, and connects seamlessly with ERP (e.g., SAP, Dynamics), CMS (WordPress, Typo3), marketplaces, and marketplaces via partner connectors. Robust role-based access, audit logs, and compliance tools ensure enterprise-grade security and governance.
Conclusion
prodexa offers a mature, scalable solution for companies aiming to elevate their product data and customer experience processes. By integrating PIM, DAM, publishing, and supplier tools into a unified suite, it simplifies workflows while driving measurable business impact. Whether the goal is reducing time-to-market, boosting conversions, or standardizing data across channels, prodexa delivers a cost-effective, future-ready platform trusted by global brands and B2B enterprises.
