Activo Partners on DAM and PIM Digital Transformation

PIMvendors.com and Activo are working together on DAM and PIM. PIMvendors works on product information management. Activo works on enterprise digital transformation, including DAM selection and implementation. The split is practical. Marketing and product assets sit in the DAM. The product record sits in the PIM. Most catalogs need both.

Stephan Spijkers, co-founder of PIMvendors.com, framed the partnership around control of product data so a business can scale. The package he described covers DAM for product and marketing assets, and PIM for the product information those assets belong to.

Chris Jobse made the same point from the DAM side. Activo’s integration track record sits next to the PIM work. The client gets one engagement for the product record and the asset library, instead of two projects that never share a model.

The operating problem is volume. Product data has to move through several systems and out to several channels. Activo Consulting and PIMvendors.com will treat that as one program: the data flow, and the systems around it, brought to the same standard.