Fashion Lightning Demo

This is the live recording of a lightning demo on PIM and fashion. The session was introduced around three vendors, Pimberly, Riversand, and ViaMedici, each showing how they approach the industry.

Fashion moves new products and trends faster than most sectors. Digitalization along the value chain, and customers who expect product information in a digital fitting room, keep raising what the catalog has to carry.

Three visions, three demos

Each vendor has a different read of fashion PIM: what they think the market needs, and how their product is shaped for it. Every vendor gets 20 minutes to pitch that view and show the software against the industry's demands. After the three demos, the speakers are at their booths on the expo floor for follow-up questions.

Speakers and topics

• Stephan Spijkers / Pimvendors.com: introduction
• Josh Derret / Pimberly: confident consumers, cutting return rates with automated sizing charts
• Ben Rund / Riversand: making it personal, a digital dressing room for the individual shopper
• Rupert Firmstone / Novomind: contextual commerce, personalized contexts to raise conversion