Marketplaces and PIM Round Table

You are probably already selling on marketplaces, directly or indirectly, or you are considering becoming one. The advantages are obvious. The disadvantages are not, especially with several marketplace connections, large catalogs, and more than one language.

Product information on marketplaces

The last five years of digitization, and the last 18 months in particular, left a lot of organizations catching up. Digital commerce is a normal pillar now, and not only for B2C retailers. Wholesale, brands, and manufacturers create, enrich, and manage product information more than they used to.

The practical questions: how do you handle a growing set of channels for the same product data, how do you scale a marketplace strategy without getting stuck, and how have other companies changed their architecture so marketplace integrations are possible?

An open conversation

An hour with four people from the field, on how to manage product information on marketplaces. Real problem cases, the fixes, and where the market is heading.

Speakers

• Jeroen Dries (Mirakl)
• Raoul Straathof (Katana PIM)
• Max Schrevelius (ConnectingTheDots)
• Rupert Firmstone (Novomind)