PIM and DAM Round Table

PIM and DAM get bought together, then overlap in the asset library. This round table was an open conversation about where the two should meet in retail, and where they should stay apart.

If you are still deciding whether a dedicated PIM or DAM belongs in the stack, the 50-question survey takes 10 to 15 minutes and matches the answers to a shortlist.

Who was in the room

• Ben Rund (VP of Business Development, Riversand)
• Phil Arnold (Managing Director, Censhare)
• Rupert Firmstone (Country Manager UK, nevermind)
• Victor Lebon (Chief Innovation & Strategy Officer, ICP)

Glynn Davis, founder of Retailinsider.com, hosted with his team.

The session covered how DAM and PIM show up together in retail, using customer cases. The practical part is the boundary: which jobs belong in the asset system, which belong in the product record, and which jobs get worse when both tools try to own them.