Core
PIM and Manufacturing Lightning Demo
Stephan Spijkers · 2022-06-28 · Updated 2026-09-23 · 1 min read

New products and trends are landing faster, so manufacturing teams need a shorter path from the factory record to the channel. Digitalization and sharper customer demands on product information are why PIM shows up on manufacturing agendas.
Three visions, three demos
Each lightning demo is one PIM vendor, one take on manufacturing, and 20 minutes. They state how they see the market, then show how the product is set up for that industry.
Speakers and topics
- Contentserv (Lars Beduhn): building product experiences that attract, engage, and convert
- Viamedici (Hendrik Seibel): managing and selling portfolios that are variant-heavy and increasingly individual
- Katana PIM (Raoul Straathof): managing spare parts through product relations
Diagnostic
Do you actually need a PIM?
Run the complexity index before you budget software or hire an SI.
Budget
Model a first-pass TCO
Translate catalog shape into a three-year cost range in under ten minutes.
