Round Table: Efficient Cross-border Commerce

Selling across borders is hard, and it has gotten harder. You maintain several languages. Currencies move daily or weekly, depending on the market you are in. Keeping one catalog current on every platform is the difficult part. Some countries also block products they treat as too dangerous. There are ways through that.

Four people who have done the work walk through the whole journey: what holds up, and which mistakes to skip.

What the session covers

• Is efficiency, with a PIM, the goal? Should the process matter more than the result, or the result more than the process?
• Where cultures collide: how do you run a tool or a project implementation across cultures?
• Process optimization, and the line between a result that works and perfection that wastes time.

Speakers and topics

• Harald Krauss (Viamedici)
• Sanchit Grover (Precisely)
• Rupert Firmstone (inriver)
• Dagmar Schneider (Lighthouse Integration)