GEC PIM

GEC PIM is a product information management solution designed to centralize and manage product data across multiple sales and marketing channels. The platform enables organizations to collect, organize, and distribute product information from a single location, supporting efficient merchandising and content curation for diverse distribution channels and data feeds.

Target Market

GEC PIM serves organizations that manage product information across multiple channels and require consistent data distribution. The solution is built for companies engaged in ecommerce, retail, and multi-channel commerce who need to maintain accurate product information across webshops, online marketplaces, print catalogs, and other distribution channels. It is particularly suited for organizations that handle moderate to complex product catalogs and operate across different geographies or market segments.

For Whom

The platform is used by product managers, ecommerce teams, merchandisers, and marketing personnel who manage product content and campaigns. Catalog administrators benefit from the centralized repository for product data management and updates. Marketing teams utilize the solution to curate and customize product information for different campaigns and channel requirements, while IT and integration teams rely on it to distribute data efficiently to downstream systems and sales channels.

Value Proposition

GEC PIM delivers value through centralized product information management, eliminating the need to maintain duplicate data across multiple systems. The solution provides a single source of truth for product data, improving data consistency and quality across all sales and marketing channels. By consolidating product information management, organizations reduce manual effort in data entry and updates, enabling faster product launches and campaign deployment. The platform supports multi-channel distribution, allowing product information to be automatically synchronized across ecommerce platforms, marketplaces, and other sales channels, resulting in improved operational efficiency and reduced time-to-market for new products and campaigns.