Laudert Mediaport

LaudertMediaPort is a unified product information management and digital asset management (DAM) system that combines PIM functionality with asset management in a single intuitive platform. The solution centralizes all product-related data including images, codes, prices, texts, and product availability while providing media-neutral management and organization. LaudertMediaPort addresses the complexity of managing product information and digital assets across multiple output channels including ecommerce, print catalogs, and marketing materials.

Target Market

LaudertMediaPort is designed for mid-market to large enterprises requiring integrated product information and digital asset management, particularly those in retail, consumer goods, furniture, and industrial manufacturing sectors. The platform serves organizations managing large product portfolios with multiple language versions and complex asset requirements across various channels. Companies with established media production workflows and the need to synchronize product data with digital and print channels benefit significantly from the platform's combined PIM and DAM capabilities.

For Whom

LaudertMediaPort is used by product managers, asset managers, media production specialists, content coordinators, ecommerce teams, and IT integration professionals. Product managers maintain centralized master data and coordinate product information updates across the organization. Asset managers organize and maintain digital files with metadata tagging and version control. Media and content production teams leverage the platform to access product information and assets for catalog production, web presentation, and marketing materials. Ecommerce teams benefit from the ability to extract product data in the formats required for their online channels.

Value Proposition

LaudertMediaPort delivers value by providing a unified system for managing both product information and digital assets, eliminating silos between PIM and DAM functions that are typically fragmented across separate systems. The platform reduces production time and costs by centralizing data access and enabling automation of asset linking and data delivery to various output channels. Organizations achieve consistent product presentation across all channels by maintaining a single source of truth for product and asset data. The media-neutral architecture enables efficient content repurposing for ecommerce, print, POS systems, and target-specific marketing while supporting management of up to 23 language versions and integration with existing system landscapes.