Hublify PIM

Hublify is a cloud-based commerce platform developed by e-matters in Hamburg, Germany, offering modular applications for managing commerce processes. The platform includes Product Information Management (PIM) as one of several apps that can be used standalone or combined to form an ERP or complete commerce backend. Hublify acts as a data hub supporting various commerce architectures including B2C, B2B, and marketplace operations, with the PIM module centralizing product information for media-neutral distribution across channels.

Target Market

Hublify serves small to mid-sized ecommerce businesses and multi-channel merchants in German-speaking markets who need affordable, cloud-based commerce infrastructure. The solution is designed for companies managing products across multiple Shopify, Shopware, or other ecommerce platforms who want to centralize order management, billing, inventory, and product data without investing in traditional ERP systems. Businesses that sell through various channels including webshops, marketplaces, and B2B portals benefit from Hublify's modular approach, which allows them to start with specific apps like PIM and expand to other modules as their operations grow. The entry-level PIM pricing starting from 69 euros per month makes it accessible for companies transitioning from spreadsheets or basic systems.

For Whom

Product managers and merchandising teams use the PIM module to manage product information across variants, bundles, pricing, and localization settings. Ecommerce managers benefit from automated processes including bulk editing, workflow automation, and data quality checks that reduce manual workload. Warehouse and operations teams interact with synchronized inventory levels, procurement, and warehouse management features including barcode scanning. Accounting and finance teams use the billing module for subscription management, periodic invoice generation, and DATEV integration. Business analysts and managers access dashboards and commerce reports that track essential ecommerce KPIs, turning operational data into actionable insights.

Value Proposition

Hublify provides media-neutral product information management that eliminates duplicates, errors, and data chaos, enabling faster time-to-market and automated workflows. By centralizing product data in a single system, companies achieve consistent product experiences across all sales channels, improving customer recognition and repeat purchases. The platform's modular architecture allows businesses to scale their commerce infrastructure by adding order management, warehouse, billing, CRM, and analytics capabilities as needed, creating an integrated commerce backend without the complexity and cost of traditional ERP systems. Hublify's API-first design and integrations with Shopify, Shopware, Shipcloud, HubSpot, and other platforms ensure that product data flows seamlessly between systems, reducing manual data entry and keeping information synchronized across the entire commerce ecosystem.