HYPHEN

HYPHEN offers Chalco Brand Life Suite, an integrated platform that combines Digital Asset Management (DAM) and Product Information Management (PIM) to optimize the production and distribution of digital product content. The solution serves as an operating system for Digital Content Factories, managing the entire lifecycle of product content and information.

Target Market

HYPHEN serves businesses of various sizes across industries requiring centralized management of both product data and multimedia assets. The platform is designed for companies managing complex product catalogs with extensive visual content requirements across multiple channels, including fashion, retail, consumer goods, and manufacturing sectors.

Key Features

The Chalco Brand Life Suite integrates DAM, PIM, and workflow management on a single technological layer. The platform provides centralized content management with real-time collaboration capabilities, approval workflow management, and transversal search functionality across all assets and products. The system includes data normalization and standardization features, automated validation processes, and localization support for international markets. A sophisticated API layer enables integration with ERP, PLM, CRM, and other enterprise systems.

Value Proposition

HYPHEN creates a synchronized digital ecosystem where product information and visual assets are perfectly aligned, establishing a unique point of truth for all content distributed across channels. The platform optimizes content production by eliminating process, asset, and information duplications while ensuring product and brand consistency. This integration reduces errors, minimizes physical sample production, and accelerates time-to-market through automated workflows and centralized access to brand and product content.