ec2i

ec2i delivers a Product Information Management solution integrated within their Renaissance platform, combining PIM capabilities with media production management and digital asset management to enable brands and retailers to centralize product data while coordinating creative content production across marketing campaigns and multichannel publishing workflows. The platform fundamentally differentiates itself through its creative-production-first approach integrating product information management with Adobe InDesign automation, online proofing, and design workflow tools, allowing marketing teams managing catalog production and brand content to maintain product data accuracy while simultaneously streamlining the creative production processes required for print catalogs, digital publications, and multichannel marketing materials. This unified design eliminates the disconnection between product data systems and creative production tools that forces marketing teams to manually transfer product specifications into design software, reducing production timelines for businesses where catalog quality and brand consistency across print and digital channels directly impact customer experience and sales performance.

Target Market

ec2i serves brands and retailers operating in multiple markets requiring coordinated product catalog production and multichannel marketing content creation, particularly those in consumer goods, beauty, fashion, and retail sectors where high-quality visual presentation combined with accurate product information drives purchasing decisions. The solution is particularly suited for marketing-driven organizations managing frequent catalog updates with complex creative workflows across print and digital channels, especially businesses that must maintain brand consistency while producing localized product content for different regional markets and managing relationships between product data teams and creative production departments.

For Whom

Marketing directors, catalog production managers, and creative operations teams benefit from ec2i's integrated approach to product data and creative content management, eliminating manual transfers between product databases and design tools while maintaining oversight across creative projects and marketing campaigns. Organizations struggling with disconnected workflows between product information systems and creative production processes, inconsistent product presentations across marketing channels, and labor-intensive catalog production cycles find value in the platform's ability to combine product data management with InDesign automation and creative workflow tools, enabling teams to produce high-quality catalogs and marketing materials efficiently without repeatedly reformatting product content for different design templates and publication formats.

Value Proposition

ec2i accelerates catalog production and marketing content creation while ensuring product data accuracy through integrated PIM and creative production workflows specifically designed for brands managing complex multichannel marketing operations. By combining product information management with design automation, digital asset management, and online proofing capabilities within the Renaissance platform, organizations achieve faster time-to-market for catalogs and marketing campaigns, reduced errors in product specifications across creative materials, and improved collaboration between product data teams and creative departments through centralized workflows, making it particularly valuable for marketing-intensive businesses where catalog quality and production efficiency directly impact brand perception and competitive positioning in visual-driven consumer markets.