Strategic Acquisition in the PIM Sphere: XSARUS PIM Masters Acquires Calago
In an industry where the efficient management of product information is priceless, XSARUS PIM Masters has strategically acquired Calago to strengthen its position in the Benelux market. This fusion signifies more than a mere expansion – it is a consolidation of expertise and client trust within the Product Information Management (PIM) sector.
While Calago’s brand will dissolve into the XSARUS identity, the value it brought to the table persists. Calago’s client relationships and specialized knowledge will transition seamlessly into XSARUS PIM Masters. This move not only assures continuity for Calago’s existing clientele but also amplifies the services they can now access under the XSARUS umbrella.
Bram Hoekman, CTO of XSARUS, reflects a progressive vision of PIM’s future, emphasizing the industry’s rapid evolution and the growing recognition of high-quality product information. He advocates for strong customer partnerships extending beyond technical solutions. Hoekman believes in a hands-on approach—actively engaging with clients to forge ahead. The Calago acquisition is a testament to this philosophy, combining shared insights to enhance their position as the premier PIM experts in the region.
A Perfect Union of PIM Knowledge and Expertise
The synergy between XSARUS PIM Masters and Calago isn’t coincidental; it’s a carefully curated match of approach and experience. With over 20 years of hands-on practice, Calago contributes its robust clientele and industry know-how. XSARUS, a digital commerce agency celebrating 25 years, has already implemented more than 70 PIM systems across Europe with its 15-strong team of consultants.
As both agencies are recognized Silver Partners of Akeneo, the union promises an amplified Akeneo expertise, coupled with extensive experience in other PIM solutions such as Inriver and Contentserv.
This merger has stirred enthusiasm within Akeneo. Mark Bakker, Akeneo’s Channel Director, commends the longstanding rapport between the two, anticipating that this cooperative approach will lead to unprecedented success for current and prospective clients. He foresees this integration heralding an era of enhanced service delivery.
Integrations of this magnitude are not merely organizational changes—they are indicative of the dynamism within the PIM industry. They underscore the significance of expertise, the demand for expansive service offerings, and the anticipation of future technological integrations such as AI. For the broader PIM market, this development cues a moment for reflection and progression, as partnerships like these set new standards for sophisticated, customer-centric PIM offerings.
