Bolstering Synergy: A Dynamic Union in Product Information and Publishing Technology
Recently, an exciting development has emerged from the fusion of two giants in the product information management (PIM) and digital asset management (DAM) spheres. Duisburg has become the epicenter of this innovation as Bertsch Innovation GmbH merged their technological prowess with the priint Group’s expertise in publishing technology. Together, Bertsch Innovation’s mediacockpit platform and priint Group’s suite of publishing solutions are scaling new heights in the management and dissemination of product information.
The synergistic partnership revolves around the seamless integration of mediacockpit, an encompassing web application renowned for its PIM, DAM, and omnichannel publishing capabilities. It marries priint Group’s strong suit—automated data-driven print production, embodied in the form of the priint:suite, ideal for intricate publication workflows. Moreover, the priint:cloud emerges as the cherry on top—a cloud-based publishing marvel catering to rapid-fire requests for tailored publications like datasheets or flyers.
The burgeoning relationship between these two entities promises a revolution in productivity and digital metamorphosis for companies. Those already subscribing to the integrated solutions testify to the remarkable enhancements in workflow efficiency, data coherence, and a marked acceleration in market reach. Essentially, the alliance offers not just a viable digital transformation pathway but an economically attractive one.
Carl Brenninkmeijer of Bertsch Innovation celebrates the strategic alliance, emphasizing that their commitment to delivering cutting-edge, intelligent product information solutions is echoing throughout their customer base. There’s a palpable appetite for an inclusive, integrated solution, with mediacockpit bringing powerhouse management of intricate product data and complementing priint Group solutions to effectuate a quantum leap in operational nimbleness and market dispatch.
Sebastian Hardung of the priint Group acknowledges this seamless integration’s benefit but hints that customers have yet to wring out the full potential of their capabilities. There’s untapped potential for process automation that could not only expedite market presence but also substantially enrich customer experiences.
The collaboration promises to:
- Streamline product data management by ensuring efficient importation, maintenance, localization, and publication of product information, irrespective of data size.
- Revamp digital asset workflows, enabling brisk, intuitive access to digital media, fostering content reuse, minimizing costs, and slashing market time.
- Automate complex tasks such as the synchronization of products, execution of regional pricing strategies, and multilingual content localization, thus simplifying erstwhile laborious tasks.
- Enhance Omnichannel Publishing to distribute content across channels, whether it be print catalogs, online storefronts, e-commerce marketplaces, or mobile apps, and cater to regional specifics with customized price lists, data sheets, brochures, and catalogs.
The burgeoning synergy between Bertsch Innovation and the priint Group exemplifies a trend in the broader PIM market, where the convergence of complementary technologies is fueling unprecedented advancements. This trend informs us that the future of PIM will likely gravitate towards integrated ecosystems offering end-to-end solutions that empower businesses to manage, publish, and distribute product information with unparalleled ease and effectiveness. It’s not only about adapting to the digital era; it’s about resetting benchmarks and redrawing boundaries for market responsiveness and customer engagement.
Source: Bertsch Innovation and priint Group Partnership Announcement
