Xcontent

XCPIM is a cloud-based Product Information Management and Material Master Data solution developed by XContent, a Microsoft-focused technology provider. The platform is designed to bring order, compliance, and efficiency to organizations that need to standardize and govern complex product and material data. By leveraging deep integration with Microsoft 365, Power Platform, and Dataverse, XCPIM allows companies to manage data in familiar environments while benefiting from enterprise-grade scalability and security. With capabilities such as attribute templates, automatic duplicate detection, supplier collaboration workflows, audit trails, version control, and scoring for data completeness, the system helps companies create a single, reliable source of truth for product data across their entire value chain.

Target Market

XCPIM is aimed at companies that operate with large, diverse, and often fragmented product and material datasets. Typical users include manufacturers that need to manage thousands of parts and components, distributors coordinating product information from hundreds of suppliers, and retailers that must ensure consistency across e-commerce, ERP, and logistics systems. Because it is built natively on Microsoft technologies, the solution is especially attractive to organizations already committed to Dynamics 365, SharePoint, or Power BI, as the integration reduces adoption friction and speeds up deployment. Overall, the product is best positioned for midmarket and enterprise customers who have advanced data governance requirements and cannot afford inconsistencies in product data across their operations and channels.

Value proposition

The unique value of XCPIM comes from the way it combines robust master data management capabilities with seamless Microsoft ecosystem integration. Unlike many standalone PIM solutions that require costly integrations, XCPIM naturally connects with Microsoft 365 and Dataverse, making it faster and more cost-effective to implement. Its data quality features — including attribute completeness scoring, compliance checks, and built-in workflows — directly reduce the time teams spend on manual corrections and ensure product information is always channel-ready. At the same time, XCPIM provides supplier-facing tools that allow external partners to contribute and validate data, streamlining collaboration and increasing transparency across the supply chain.

For whom?

XCPIM is best suited for mid-to-large organizations in industries where the quality of material master data is critical to daily operations, such as industrial equipment manufacturing, automotive supply chains, electronics distribution, pharmaceuticals, and large-scale retail. It is particularly valuable for companies operating at the manufacturing and wholesale levels, where mistakes in product data can have significant downstream effects on inventory management, production scheduling, and customer satisfaction. Key features like duplicate detection, version control, role-based workflows, and attribute templates make it especially effective for teams managing highly technical product catalogs that must comply with industry standards and regulatory requirements. By providing a centralized hub for accurate, compliant, and supplier-validated product data, XCPIM empowers these companies to improve efficiency, reduce errors, and accelerate their go-to-market processes.