At Brouwland, the need to replace a technically outdated PimCore setup was pressing. With guidance from PIMvendors, the company gained a clear data architecture, aligned stakeholders, and selected a stable PIM foundation for the future.
Client Introduction
Brouwland is a Belgian omnichannel retailer (offline store & e-commerce) and wholesale supplier specializing in everything needed for home and professional beer brewing. From ingredients to equipment, Brouwland serves thousands of hobbyists, craft brewers, and retail partners across Europe. The company combines deep product knowledge with a strong focus on service and reliability.
The Challenge
The existing PIM was built on a heavily customized PimCore environment. While it had served Brouwland in the past, it was no longer supported and had become too complex to maintain. Brouwland needed a new solution that could simplify product data management, integrate with our webshop and wholesale systems, and provide a stable foundation for long-term growth.
The Solution
PIMvendors organized stakeholder workshops to capture requirements across departments and created a clear architecture map showing where data is needed and how it should flow. This gave us a shared understanding of what the future setup must deliver. We then guided Brouwland through the vendor selection process, ensuring we chose a PIM that would be both robust for today and flexible enough for tomorrow’s ambitions.
The Results
With the new PIM selected, Brouwland gains a modern and stable platform to manage product information across all channels. Implementing the new architecture will reduce complexity, improve data quality, and allow Brouwland to connect more efficiently with both webshop and wholesale customers. This step has set Brouwland up for future growth and innovation while reducing risk from outdated systems.
Client Quote
“PIMvendors helped us turn a technical challenge into a strategic opportunity. They brought structure, alignment, and independence to the process, ensuring we selected the right PIM for our long-term needs. Today we feel confident that our product data setup supports both our webshop and wholesale ambitions.”
