PIMvendors assisted Welkoop in setting up a new architecture focused entirely on product data.
Additionally, we developed a roadmap to organically transition from the current situation to the desired future state.
Client Introduction
Welkoop, a leading retail chain for garden and animal products in the Netherlands, aimed to enhance the accuracy
and consistency of their product information. Their key objective was to ensure that product data serves as the
foundation for delivering engaging and consistent information to customers.
The Challenge
Welkoop faced challenges due to their product data being spread across multiple locations within their application
landscape, with no clear ownership of the data. This resulted in numerous inconsistencies and required significant
effort to gather accurate data for various output channels.
The Solution
PIMvendors supported Welkoop in defining the right processes and data definitions, while also designing a new
application landscape with the required integrations. With this foundation, PIMvendors created a step-by-step
roadmap to ensure smooth progress without disrupting ongoing operations.
Additionally, PIMvendors guided Welkoop in selecting a PIM solution tailored to their needs. Instead of opting for
one of the Big Five, PIMvendors leveraged their deep market knowledge to recommend a lesser-known solution in the
Benelux that had already proven successful in Germany.
The Results
The framework designed by PIMvendors provided Welkoop with a solid foundation to begin their digital transformation,
setting clear and achievable goals. This structured framework ensured that the transformation was not overwhelming,
allowing the project team to move forward with manageable, incremental tasks.
By breaking the process down into smaller, focused steps, Welkoop was able to maintain momentum and focus, ensuring
each phase of the transformation was completed effectively without disrupting ongoing operations.
Client Quote
“PIMvendors was instrumental in helping Welkoop address the challenges we had with our fragmented product data.
Their expertise in developing a new product data architecture, along with a clear roadmap, enabled us to move forward
with our digital transformation in a structured and manageable way. With PIMvendors’ support, we selected the right
PIM solution that fits our needs, allowing our team to progress step-by-step without disrupting daily operations.
This approach has laid a solid foundation for our future growth.” – Marc Krukkert, CCO, Welkoop
