A three-lesson framework for running a confident PIM selection, from the first stakeholder interview to the signed contract.
Most PIM projects are lost before the first demo
Teams book vendor demos before agreeing on what they actually need. They watch polished feature presentations and mistake them for fit. They sign contracts with blind spots that surface months later, mid-implementation, when changing course is expensive.
The vendor is rarely the reason a selection goes wrong. The missing groundwork is. Stakeholders never aligned. Requirements never reflected the real complexity of the business. Nobody pressure-tested the demo against the scenarios that actually matter.
This course gives you that groundwork as a repeatable process.
Built on 15 years and dozens of real selections
The framework comes from hands-on PIM selection work across chemicals, building materials, consumer goods, and manufacturing, with companies ranging from mid-market distributors to large enterprises. Every lesson ships with the real templates and examples used on live client projects, ready to adapt to your own situation.
PIMvendors.com operates independently from every software vendor. The guidance reflects what works in practice, not what pays the highest commission.
What the three lessons cover
Lesson 1 — Discovery and shortlisting
Map your current state across people, process, data, and technology. Build scenario-based requirements that capture your real complexity instead of a generic feature checklist. Filter a long vendor list down to the 4 or 5 that deserve your team’s time.
Lesson 2 — Vendor preparation and scenario demos
Brief vendors so they demonstrate what matters to you. Run a two-stage demo process with assigned roles and structured scoring. Compare finalists with a balanced scorecard instead of competing gut reactions.
Lesson 3 — Final selection and negotiation
Stress-test your finalists with deep-dive demos on advanced scenarios. Assess the implementation team you will work with for months. Understand the six drivers of PIM pricing, and structure a deal that protects the project before you sign.
What you walk away with
A clear, repeatable process that takes you from a long list of vendors to a signed contract you can defend to your board. You will know how to align stakeholders before demos begin, build scenarios that force vendors to prove real capability, score what you see against trade-offs worth discussing, evaluate implementation partners, and negotiate terms that hold up during delivery.

Your instructor
Stephan Spijkers is co-founder of PIMvendors.com, an independent product data consultancy with more than 20 years of experience helping organizations select, implement, and optimize PIM solutions. Over the past 15 years he has run dozens of PIM selections across industries, working with teams of every size and complexity.
Ready to run your PIM selection with confidence?
€299
One-time payment · Lifetime access
✓ 3 structured lessons, start to finish
✓ Real templates from live client projects
✓ Built on 15 years of independent PIM selection work
Instant access · Learn at your own pace
