At AMAC, building a true omnichannel experience required a stable product data foundation
With guidance from PIMvendors, the company selected a PIM that now supports their PoS, e-commerce, and other downstream systems.
Client Introduction
AMAC is the largest Apple Premium Reseller in the Netherlands, offering a wide range of Macs, iPhones, iPads, and accessories. With dozens of physical stores and a strong online presence, AMAC focuses on delivering seamless service to both consumers and business customers.
The Challenge
To realize a modern omnichannel setup, AMAC needed product information to flow consistently across their point-of-sale systems, e-commerce platforms, and supporting tools. The existing setup could not provide the stability or flexibility required. A new PIM was needed to act as the central hub of product data and ensure all customer touchpoints were aligned.
The Solution
PIMvendors worked closely with AMAC’s teams to capture requirements and align stakeholders. We mapped the full data architecture and identified what capabilities were needed for their omnichannel goals. We then guided AMAC through the vendor selection process, helping them choose a PIM that integrated smoothly with their PoS, e-commerce, and downstream systems.
The Results
With the new PIM in place, AMAC can now ensure consistent product information across all sales channels. The system reduces manual work, improves time-to-market for new products, and gives flexibility to support future digital initiatives. The PIM has become the backbone of AMAC’s omnichannel strategy.
Client Quote
“PIMvendors brought structure and clarity to a complex decision. Their independent advice helped us select a PIM that fits our omnichannel needs and supports both online and in-store channels. This has given us the foundation to grow with confidence.”
— Bart de Vries, IT Manager
