B2B Product Data Challenges: Strategies That Work

Product data for a selling company is spread across channels. The hard part is keeping it accurate and consistent, so the spec a buyer needs is the spec they see. A PIM is the system that holds that information in one place and keeps it current from the online store through to printed catalogs.

What the record contains

A retailer with thousands of products is tracking size, color, price, supplier information, and a long tail of other attributes. The PIM is where those attributes live, and where you update them once for every channel that publishes them.

Why conflicting specs cost the sale

A shopper comparing a phone model finds one set of facts on one site and another set on the next. Confidence drops, and so does the chance they buy again. The same gap shows up when the online store and the printed catalog disagree. Consistent product information removes it. Buyers find the item they meant to find, trust the record, and are more likely to come back.

One update, every channel

Take a fictional company, GadgetWorld, launching a new tablet. They update the product in the PIM. The system syncs that information to every selling platform, so a customer sees the same facts online and in store. Operations get simpler because the record is maintained once. Customers get a record they can rely on.

For a closer look at your own product data, use the knowledge base on PIMvendors.com or schedule a call.