Solving the E-Commerce Challenges with Novomind Software

Hamburg / Hersbruck, 27 September 2023. Création Gross GmbH & Co. KG, based in Hersbruck, Bavaria, rebuilt its commerce stack with novomind AG. The menswear brands CARL GROSS and CG – CLUB of GENTS renewed their B2C shops and opened two B2B shops on that stack.

The shops take orders around the clock on www.carlgross.de and www.cg.fashion, for Austria, France, and the Netherlands. Création Gross has nearly a century in international men's fashion.

What runs where

The infrastructure is novomind iPIM for product data, novomind iSHOP for the shops, and novomind iMARKET as the middleware to online marketplaces.

iSHOP is the scalable SaaS shop: custom features, B2B ordering, and the B2C shopping flow on the same platform. iPIM holds the product data. iMARKET is the connection out to marketplaces, which is how the brands extend reach.

Katharina Reitmaier, Head of E-Commerce & Business Development at Création Gross:

In novomind, we have found a software partner that offers us a tailor-made, one-stop solution for successful digital commerce.

Stan Carstensen, COO – Customer Solutions at novomind:

The various exciting B2B functions that we have implemented for Création Gross, in addition to the classic B2C omni-channel features, demonstrate novomind's expertise in designing, developing, and delivering customized, unique solutions.

The B2B functions sit next to the existing B2C omnichannel features. Product data, the shop, and the marketplace connection are one setup instead of separate projects. That is the footprint CARL GROSS and CG – CLUB of GENTS are selling from.