novomind iPIM

Silver Member

novomind iPIM is a powerful and scalable Product Information Management (PIM) platform designed to manage complex product data across global commerce environments. As part of the novomind digital commerce suite, iPIM helps businesses centralize, enrich, and distribute product information efficiently across all sales and marketing channels. The platform supports a high degree of customization, multilingual data structures, and fast time-to-market through automated workflows. With its modular architecture, novomind iPIM enables seamless integration with ERP, CMS, e-commerce, and marketplace systems.

Target Market

novomind iPIM is tailored for midmarket and enterprise-level companies that operate in data-intensive and internationally active environments. It serves businesses that demand scalable performance, multilingual support, and process automation. This solution is ideal for organizations with complex product hierarchies and multichannel distribution needs.

Value proposition

novomind iPIM delivers a future-ready PIM infrastructure that enhances product data quality and accelerates omnichannel commerce strategies. Its integration into the novomind ecosystem ensures a seamless connection between PIM, e-commerce, and customer communication. The platform's flexibility allows for efficient customization, enabling companies to scale operations and remain agile in dynamic markets.

For whom?

novomind iPIM is best suited for manufacturers, wholesalers, and retailers in sectors such as electronics, fashion, furniture, and industrial goods. It supports product, marketing, and IT teams by offering a centralized hub for managing complex and multilingual product content. Businesses looking to synchronize product experiences across international channels will benefit most from novomind’s robust capabilities.

Active > 5 countries

In business since 2000

Midmarket/Enterprise

Proprietary Software

SaaS and On Prem Solution

Java-based solution

Customer Case: Transa

About

Transa Backpacking AG has been the leading Swiss provider of high-quality travel and outdoor equipment for over 40 years. Today, around 42,000 products from over 500 brands are available in its branches in Zurich, Basel, Bern, Lucerne, St Gallen, and Winterthur, plus two outlets and the Transa online store. In addition to its extensive range, Transa scores point above all with its first class customer care and comprehensive services: around 400 employees who are also outdoor enthusiasts use their knowledge and experience to provide advice across all channels.

Case Description

Meaningful product information is the most important decision-making tool when shopping online. In order to efficiently integrate and enrich the product data of more than 500 suppliers, Transa Backpacking AG decided to update its product information management (PIM).

Action by novomind iPIM

After all, not only do heterogeneous data formats have to be integrated but the attributes and values they contain also have to be standardized, for example when it comes to displaying American or British shoe sizes in European sizes or reliably assigning different shades of red such as Bordeaux, Burgundy or Fireplace to the appropriate color category.

Results

Transa uses novomind iPIM Supply to process around 90 supplier catalogs (master data and product attributes). Selected master data is imported directly into the ERP. Attributes are synchronised in iPIM. Time-consuming manual data collection and the associated risk of errors have been reduced to a minimum. Intelligent attribute and value mapping also enable a highly efficient
linking and enrichment of the product information. The result is high-quality, up-to-date product data that ensures products are optimally displayed in novomind iSHOP.