Batavia Tools: The HUBO Listing Hangs on the Mirakl Feed

Batavia Tools got its products onto the Belgian HUBO marketplace, which runs on Mirakl. The hard part was the feed: the format HUBO requires, the mandatory attributes, and a way to keep updates moving. PIMvendors did that work with Batavia's team.

Client Introduction

Batavia Tools makes tools for DIY users and for professionals. It sells through retail partners and online marketplaces.

The Challenge

To sell in Belgium, Batavia wanted its products on HUBO. Preparing the data in HUBO's format, filling the mandatory attributes, and running the flow after launch was a real operational hurdle.

The Solution

PIMvendors worked with Batavia's team to structure, enrich and validate the product data against HUBO's requirements, and to set up the update process so the information stays consistent. The team worked through the feed with us and can run the next marketplace connection the same way.

The Results

Batavia launched on HUBO. That is a new sales channel in Belgium. The team gained the know-how to run later marketplace connections.

The trade-off is what happens after launch. Hands-on help gets the first channel live. The team still has to keep the feed the day HUBO changes a mandatory attribute.

PIM and marketplaces is how a feed stays accepted after the first upload, which is the update process this project set up. Product data quality and governance is who owns a mandatory attribute when HUBO changes it. The product data process is the path from an internal record to a channel that will take it. PIM features and capabilities covers the syndication step a Mirakl feed uses.