AI Tools Session: Match the Tool to the Catalog You Have

On 19 June 2024 Stephan Spijkers and Hendrik van Zwol compared AI tools on real product-data work. Take that comparison back to the catalog you already have.

The recording:

Speakers:

• Stephan Spijkers, PIMvendors
• Hendrik van Zwol, hendrikvanzwol.nl

Hendrik came in with 12+ years in marketing, creation and technology. He talked about where AI takes load off a team, and where it adds complexity that the same team then has to manage. Stephan walked through strengths and weaknesses of the tools on show, so a buyer could decide what fits. The tools and the weaknesses are on the recording. A tool still has to fit the catalog you already have.

The offer attached to the session was the PIM Scan Tool, a look at the PIM you already run before you add another model on top of it.

A tool demo is a selection problem. How to select the right PIM is the sequence: requirements first, then the shortlist, then a demo against your own data. Which jobs belong in the PIM, and which belong in a tool beside it, is the split in PIM features and capabilities. Anything you hope an agent will do later still depends on the record being ready. That requirement is set out in AI-ready product data.