encodify

Encodify is a marketing work management platform that integrates product information management with digital asset management and campaign execution tools. The solution combines PIM capabilities with promotion management, online proofing, and collaborative workflows to support the entire marketing value chain. Encodify enables organizations to centralize product data while simultaneously managing creative production, ensuring teams can link product information directly to packshots, safety sheets, energy labels, and brand assets to prevent errors and accelerate processes.

Target Market

Encodify serves mid-to-large marketing organizations in retail, consumer goods, and manufacturing sectors managing extensive product portfolios alongside high-volume creative production. The platform targets companies operating large-scale webshops with 500,000+ products or organizations coordinating complex promotional campaigns across multiple channels. Brands requiring tight integration between product content management and marketing execution workflows benefit from Encodify's unified approach.

For Whom

The platform is used by marketing teams, brand managers, product merchandisers, and creative operations professionals who manage both product data and marketing assets. Marketing operations teams use Encodify to coordinate product launches by managing product information enrichment alongside creative asset production. Content teams leverage the system to enrich metadata for different channels from eCommerce descriptions and point-of-sale materials to shelf labels while maintaining consistency across touchpoints.

Value Proposition

Encodify eliminates fragmentation between product data management and marketing execution by combining PIM, DAM, and work management in a single platform. Organizations gain visibility into business process inefficiencies and can identify project delays or budget overruns through integrated analytics. The solution reduces manual effort by automatically generating creative variations and ensuring brand guide compliance while enabling teams to manage promotions, campaigns, and product launches from one centralized system rather than juggling multiple specialized tools.