Bluestone

Entry Member

Bluestone PIM is a modern, API-first, and composable Product Information Management platform built for omnichannel commerce. Designed with flexibility in mind, Bluestone empowers businesses to manage, enrich, and syndicate product data in real-time across multiple channels, including marketplaces, eCommerce platforms, and apps. Its microservices architecture supports seamless integrations and allows teams to scale their product data operations as needed. Bluestone PIM provides powerful collaboration tools, enabling faster time-to-market and consistent product experiences.

Target Market

Bluestone PIM is aimed at midmarket to enterprise-level companies that prioritize agility, scalability, and integration readiness. It is particularly well-suited for digital-native businesses, brands with global reach, and organizations looking to unify product data across multiple systems. Its composable nature makes it an ideal choice for companies undergoing digital transformation or implementing headless commerce strategies.

Value proposition

Bluestone PIM offers an API-first, cloud-native solution that enables true flexibility and fast integration with any digital ecosystem. With built-in DAM, multilingual support, and real-time collaboration tools, it simplifies complex product data management for global teams. The platform accelerates product launches, reduces manual work, and ensures high-quality, channel-ready content across all customer touchpoints.

For whom?

Bluestone PIM is perfect for retailers, manufacturers, and wholesalers in industries such as fashion, home & living, electronics, and B2B commerce. It supports eCommerce managers, product teams, and marketing departments by providing centralized control over data and enabling agile syndication to marketplaces and digital storefronts. Companies seeking headless, scalable solutions with strong integration capabilities will benefit most from Bluestone’s offering.

Active 70+ countries

In business since 2016

Midmarket/Enterprise

Proprietary Software

SaaS and Cloud-native

Java based solution

Customer Cases

Case 1

Customer Case: Starboard

About

Starboard is a leading global water sports brand headquartered in Bangkok, Thailand. The company sells paddle boards, windsurf boards, and SUPs worldwide through a B2B e-commerce platform. With 25 years of experience in board design and development, Starboard sets a very high standard for quality and provides innovation and unique designs to surfers around the world.

Case Description

No central solution to manage the whole ecosystem – finding “one source of truth” for product information management ended up being extremely tedious.
ERP systems presented limitations in terms of lacking media support, such as images or videos, for product information.
Keeping track of updates across all data within Google Drive, Dropbox, and other spreadsheets became overwhelming.

Action by Bluestone

Bluestone PIM provides Starboard with flexibility and ease of collaboration between teams. The solution itself proved to be extremely easy to use. The scalability of the solution allows the company to grow globally. Starboard’s products are very seasonal and require constant updates. Bluestone PIM works very well here because of its adaptability to the specific business niche.

Results

Starboard highly values the importance of having an all-in-one solution for their business and recommends Bluestone PIM for managing product data across multiple shop fronts and customer-facing applications.
Starboard is now able to integrate and sync with leading composable commerce and CMS platforms.
Bluestone PIM has significantly improved Starboard’s data management, saving much time for the teams.
Adopting a PIM software based on MACH principles signifies a modern software stack built on microservices, ensuring flexibility and scalability compared to a monolithic solution.