Customer Case: BINDER Optimizes Product Information Management with Contentserv

About
BINDER GmbH, founded in 1983, is a leading global manufacturer of simulation chambers for scientific and industrial laboratories. Headquartered in Tuttlingen, Germany, BINDER operates worldwide and offers a range of products including incubators, ultralow temperature freezers, and dynamic climate chambers.
Case Description
Facing challenges in managing diverse product information across international markets, BINDER sought to streamline its processes. Manual print publications, disjointed data management, and complex translation hindered their efficiency and global reach. To address this, BINDER implemented Contentserv PIM and DAM solutions.
Action by ContentServ
BINDER adopted Contentserv PIM to centralize, manage, and automate product information. They also utilized Contentserv DAM for digital asset management. With Translation Manager, seamless translation requests were facilitated. Workflow Management enabled tracking project progress and maintaining transparent workflows.
Results
BINDER successfully managed 27 product series, 87 models, 206 variants, accessories, and services from a central repository. Automation streamlined print publications and dynamic content creation. With Contentserv, BINDER expanded its global reach by producing materials in 12 languages, enhancing efficiency and communication.