Skip to main content

ContentServ

Silver Member
Contentserv offers an advanced, cloud-based Product Information Management (PIM) platform designed to help organizations centralize, enrich, and distribute product data efficiently across all channels. Beyond classic PIM, it includes powerful capabilities for Digital Asset Management (DAM), Marketing Experience Management (MxM), and Master Data Management (MDM). Contentserv focuses on helping businesses deliver consistent, compelling, and personalized product experiences to their customers. With intuitive tools and workflow automation, it enables faster time-to-market, improved data quality, and greater operational efficiency.

Target Market

Contentserv is targeted primarily at midmarket to enterprise-level businesses managing complex product portfolios and multi-channel commerce. It’s particularly well-suited for brands and manufacturers aiming to scale globally and personalize product content for diverse markets. Organizations undergoing digital transformation and seeking to improve customer experience will find strong alignment with its features.

Value proposition

Contentserv stands out by combining PIM with DAM, MDM, and marketing experience tools into a single, unified platform. This holistic approach reduces silos and empowers teams to create richer, personalized product content. Its cloud-native design ensures scalability and faster deployment while keeping operational costs manageable.

For whom?

Contentserv is ideal for manufacturers, distributors, and brand owners across industries like retail, consumer goods, and industrial equipment. It supports marketing teams, product managers, and IT departments by centralizing product data, automating workflows, and enabling consistent omni-channel content delivery. Businesses looking to elevate product experiences and drive global growth will benefit most from Contentserv.

Active Globally
In business since 1999
Midmarket/Enterprise
Proprietary Software
SaaS Solution
PHP based solution

Customer Cases

Customer Case: BINDER Optimizes Product Information Management with Contentserv

About

BINDER GmbH, founded in 1983, is a leading global manufacturer of simulation chambers for scientific and industrial laboratories. Headquartered in Tuttlingen, Germany, BINDER operates worldwide and offers a range of products including incubators, ultralow temperature freezers, and dynamic climate chambers.

Case Description

Facing challenges in managing diverse product information across international markets, BINDER sought to streamline its processes. Manual print publications, disjointed data management, and complex translation hindered their efficiency and global reach. To address this, BINDER implemented Contentserv PIM and DAM solutions.

Action by ContentServ

BINDER adopted Contentserv PIM to centralize, manage, and automate product information. They also utilized Contentserv DAM for digital asset management. With Translation Manager, seamless translation requests were facilitated. Workflow Management enabled tracking project progress and maintaining transparent workflows.

Results

BINDER successfully managed 27 product series, 87 models, 206 variants, accessories, and services from a central repository. Automation streamlined print publications and dynamic content creation. With Contentserv, BINDER expanded its global reach by producing materials in 12 languages, enhancing efficiency and communication.

Customers

Villeroy & Boch Dorel Leifheit Roche