Hoerl
Hoerl Information Management is a German consultancy and implementation specialist focused on product information management (PIM) and digital asset management (DAM) solutions. Based in Stuttgart, the company provides analysis, consulting, implementation, and operational support services for PIM and DAM projects across the DACH region. Hoerl acts as a solution partner for leading PIM and DAM vendors, helping companies select the right technology and implement systems tailored to their specific data management needs.
Target Market
Hoerl serves manufacturing and retail companies in German-speaking markets that need professional guidance in selecting and implementing PIM and DAM solutions. The consultancy works with organizations that recognize product data management challenges but require expertise to analyze processes, design appropriate data structures, and execute implementation projects. Companies across various industries benefit from Hoerl's vendor-neutral approach to evaluating and deploying systems such as STIBO Step, priint:suite, CELUM, and other leading platforms. The team of approximately 25 specialists focuses on companies seeking long-term data management transformation rather than quick software deployments.
Value Proposition
Hoerl provides experienced guidance through the complete PIM project lifecycle, from business process analysis to system selection, implementation, and ongoing operational support. By analyzing how companies currently manage product and media data, Hoerl consultants identify inefficiencies where employees spend excessive time on manual data preparation for presentations, catalogs, websites, and other sales tools. The consultancy's 360-degree approach to product and media data management helps organizations establish centralized data hubs that serve all channels with consistent, high-quality information. This reduces redundant data maintenance across disconnected systems, accelerates time-to-market for new products, and ensures that investments in data work deliver sustained value rather than requiring repeated manual effort for each new use case.
For Whom?
Hoerl's services benefit IT directors and digital transformation leaders responsible for selecting and implementing data management infrastructure. Product managers and catalog teams work with Hoerl consultants to define data structures and workflows that align with business processes. Marketing and sales teams gain from the consultancy's expertise in database publishing and multi-channel content delivery. Operations teams receive training and ongoing operational support for data maintenance and extraction from implemented PIM and DAM systems, ensuring that the technology delivers sustained value after initial deployment.
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