KatanaPIM

Gold Member

KatanaPIM is a user-friendly Product Information Management (PIM) solution designed to help businesses centralize, manage, and distribute product data with ease. Built by e-commerce experts, it serves as the single source of truth for all product information, enabling teams to collaborate efficiently and maintain accuracy across every channel. The platform supports seamless integration through an open API, prebuilt connectors, and a strong partner ecosystem, fitting perfectly into any modern tech stack. As a ready-to-use SaaS solution, KatanaPIM offers quick onboarding and an intuitive interface, allowing teams to start working confidently in no time. It helps companies replatform smoothly, optimize daily operations, and drive growth by managing larger catalogs and ensuring consistent, high-quality product data. With KatanaPIM, businesses can streamline workflows, expand into new markets, and deliver a reliable digital experience that fuels e-commerce success.

Target Market

KatanaPIM is tailored for midmarket businesses aiming to scale their digital commerce operations efficiently. It caters especially to B2C and B2B companies looking to manage growing product catalogs, expand into new sales channels, or replace spreadsheet-driven processes. While also accessible to entry-level users due to its intuitive UI, it offers enough depth for complex mid-sized operations.

Value proposition

KatanaPIM provides a centralized, flexible, and easy-to-use platform that helps businesses reduce manual work, increase content quality, and accelerate product launches. Its ability to integrate quickly with major eCommerce platforms and marketplaces makes it ideal for companies managing omnichannel distribution. Unlike many enterprise PIMs, Katana focuses on fast implementation and practical usability without sacrificing power.

For whom?

KatanaPIM serves manufacturers, wholesalers, and retailers across industries such as fashion, home goods, electronics, and general retail. It is especially beneficial for companies managing hundreds to thousands of SKUs who require collaboration across marketing, IT, and product teams. Key features like user roles, workflow management, and multilingual support allow these teams to scale operations while maintaining accuracy and brand consistency.

Key Capabilities

Centralized product information repository with custom attributes
Digital Asset Management (DAM) for organizing media assets
Multi-language and localization support for global expansion
Role-based access control and task management for efficient collaboration
Connector-ready API for integration with ERP, eCommerce, and marketplaces
Channel-specific exports (CSV/XML/API) for flexible syndication

Industry Examples & Use Cases

Case: Polewolf The furniture brand Polewolf turned to KatanaPIM to streamline its multichannel product management. By centralizing all product data in one platform and integrating with Exact Online and ChannelEngine, Polewolf eliminated manual errors, ensured content consistency across marketplaces, and accelerated time-to-market. With KatanaPIM, the team can now manage multilingual product information efficiently and expand seamlessly across Europe. Case: Tippoint Trading Tippoint Trading, a distributor of lifestyle products, implemented KatanaPIM to replace outdated manual spreadsheets and reduce the time spent updating product descriptions and specifications. The solution helped them manage their growing assortment with efficiency, improving the consistency of product content across their Magento webshop and resellers. Case: SUITSUIT The luggage and travel accessories brand SUITSUIT relied on KatanaPIM to create a single source of truth for their product information. With multilingual capabilities and seamless DAM features, SUITSUIT empowered its internal teams to collaborate more effectively and speed up seasonal product launches.

Technology & Integration

KatanaPIM is a SaaS-based solution, accessible via browser and optimized for ease of use. It features an open REST API and a growing ecosystem of connectors to ERP systems, marketplaces (e.g., Amazon, Bol.com), and eCommerce platforms like Magento, Shopify, and WooCommerce. Built with scalability in mind, the architecture supports real-time data updates, export templates, and custom automations.

Conclusion

KatanaPIM is an ideal solution for midmarket businesses looking to centralize, enrich, and publish product data across multiple channels. Its focus on usability, quick onboarding, and channel integration makes it a valuable tool for marketing and product teams aiming to improve their eCommerce agility. Whether you're a growing retailer or an established distributor, Katana PIM can help you deliver accurate, consistent, and engaging product experiences at scale.

Active in <5 Countries

In business since 2-017

Midmarket

Proprietary Software

SaaS Solution

.NET based solution

Customer Cases

Bata Industrials Gains Accuracy, Consistency & Scalability with KatanaPIM

About

Bata Industrials is a global safety footwear manufacturer that delivers high-quality protective gear such as shoes, socks, and insoles. Originally a division of the Bata brand, the company now operates independently across Europe, Latin America, Africa, Asia, and Oceania.

While primarily serving B2B markets, Bata Industrials is also expanding into direct-to-consumer (D2C) channels within the Benelux region — a move that requires accurate, consistent, and scalable product data management.

Case Description

Before implementing a PIM solution, Bata Industrials faced several key challenges:

Each product had over 140 attributes, including specifications, materials, certifications, and logistics data.
All product information was stored in a single massive Excel file named “Product Data Source File.”
Teams across departments used different versions of the same document, causing inconsistencies and errors.
Publishing to multiple channels — catalogs, price lists, websites, and localized versions — made data management complex and time-consuming.
With the company’s expansion into D2C channels and growing focus on sustainability (Materials Passports), maintaining up-to-date and reliable product information became a major priority.

To move forward, Bata Industrials needed a single source of truth that would centralize data, eliminate duplication, and support scalable growth across all teams and regions.

Action by KatanaPIM

KatanaPIM provided Bata Industrials with a structured and future-proof solution:

Centralized Product Data
All product-related information — specifications, materials, certifications, and marketing data — is now stored in KatanaPIM as a single source of truth.
Structured Data Model & Taxonomy
KatanaPIM helped design a clear taxonomy and standardized terminology, ensuring all teams work with the same definitions and attribute sets.
Specification Groups for Usability
Attributes are organized into Specification Groups, improving readability and making it easier for users to find relevant details.
Unified Updates & Version Control
Updates are made directly in KatanaPIM and automatically reflected across all channels and publications, reducing the risk of outdated data.
Scalable Roadmap for Growth
Future plans include automated catalog creation, personalized data exports for clients, integration with R&D and marketing teams, and global rollout to all regional divisions.

Results

With KatanaPIM, Bata Industrials achieved:

Centralized, consistent product data accessible by all teams in one place.
Accurate and synchronized publications, ensuring every channel reflects the latest product details.
Standardized taxonomy and terminology, minimizing confusion and errors.
Improved data readability, thanks to structured attribute grouping and clear presentation.
A solid foundation for automation and scalability, enabling faster catalog generation, streamlined workflows, and reliable data sharing with global partners.