OOSC's Strategic Approach
About
OOSC Clothing is a UK-based sportswear company known for its innovative designs and commitment to sustainability. Their range includes swimwear, skiwear, and other performance-driven sportswear, appealing to active individuals seeking functional and stylish attire.
Case Description
OOSC faced challenges in efficiently managing their expanding product content across diverse channels. With a growing product catalog and the need to cater to multiple online marketplaces and their e-commerce platform, manual content management resulted in errors and inefficiencies.
Action by Signifikant
To address these challenges, OOSC implemented KatanaPIM, a centralized platform for managing product data, descriptions, translations, images, and specifications. The integration of KatanaPIM with ChannelEngine allowed seamless synchronization of product data with online marketplaces, eliminating manual uploads.
Results
By leveraging KatanaPIM and ChannelEngine, OOSC achieved streamlined content management and efficient product data synchronization. As a result, they experienced enhanced operational efficiency, accurate representation of products across sales channels, and improved customer satisfaction. OOSC’s strategic expansion plans, including partnering with major retail platforms like Macy’s and targeting international markets, were supported by these solutions.