Syndigo (Riversand)

Syndigo is a leading Product Information Management (PIM) and Master Data Management (MDM) platform built to support complete product content creation, enrichment, and syndication across global commerce ecosystems. As part of Syndigo’s Connected Content approach, the platform seamlessly integrates data, digital assets, and compliance requirements, ensuring accurate and engaging product experiences at every customer touchpoint. With real-time content syndication to thousands of retailers, marketplaces, and data pools, Syndigo helps businesses maintain data quality and consistency across all channels. The solution is trusted by global brands and retailers to power scalable, content-driven commerce.

Target Market

Syndigo targets midmarket and enterprise-level organizations that manage extensive product catalogs and operate across diverse retail and digital channels. It is especially valuable for consumer packaged goods (CPG), food & beverage, healthcare, and automotive industries where speed, compliance, and accuracy are mission-critical. The solution is designed for businesses looking to simplify and scale global product content distribution.

Value proposition

Syndigo uniquely combines PIM, DAM, MDM, and real-time syndication within one unified platform. This end-to-end approach ensures high-quality, channel-ready product content that meets the specific standards of each retailer or marketplace. The platform’s built-in analytics help companies measure content performance and drive continuous improvement in digital shelf execution.

For whom?

Syndigo is ideal for brands, manufacturers, and large retailers managing high SKU volumes and complex content requirements. It supports product, marketing, and data teams by centralizing product content and enabling automated, real-time syndication to global trading partners. Organizations seeking faster time-to-market, improved data governance, and enhanced consumer experiences will gain the most from Syndigo’s Connected Content platform.