Inriver Empowers Customers to Control the Product Data Current
Inriver, a trailblazing entity in the product information management (PIM) arena, recently disclosed a grand new venture that symbolizes its devotion to propelling businesses ahead. Aptly named “Control the Product Data Current,” this endeavor introduces a modern brand identity and enhanced customer interaction features to better address today’s dynamic commercial landscape and consumer demands.
The recently articulated brand vision orbits around three pivotal outcomes:
- Unification: Fostering a harmonized foundation for product data to promote uniformity across varied channels.
- Storytelling: Utilizing AI-driven technology to translate product data into enthralling brand stories.
- Momentum: Empowering market forays and fine-tuning engagement throughout customer interactions.
Rohit Goyal, Inriver’s CEO, remarked on the novel brand direction, underscoring its dedication to offering unparalleled product narratives and strengthening the trust between businesses and their customers. Along with the revamped identity, Inriver’s cornerstone—a steadfast commitment to customer achievement, expert assistance, and innovative products—remains intact.
With a recent achievement as the winner of the Global Tech Award in Retail Technology, following the 2024 introduction of generative AI feature dubbed Inriver Inspire, Inriver’s platform continues to redefine industry standards. Inspire has already demonstrated significant customer gains, including doubling the processing speed of expansive product catalogs.
Next Chapter: PIMpoint on Tour
Embarking on the ‘PIMpoint on Tour,’ Inriver aims to unify its community through global events in cities like Copenhagen and Amsterdam. These gatherings will showcase how solid product data can be harnessed to unlock commercial capabilities through interactive innovation, success stories, and insights.
About Inriver:
As a PIM solution that fuels brands to maximize the potential of their product data, Inriver embodies a vision where complexity is pivoted to advantage. Its AI-enhanced, scalable platform merges with upstream and downstream systems, paving the way for a seamless optimization of product experiences at each customer touchpoint. Serving more than 600 worldwide brands, Inriver is synonymous with accelerated market arrivals, amplified customer satisfaction, and economic prosperity.
To understand how Inriver is stirring up the PIM seas with their new approach, you can read more about their strategy here: source.
