Pimberly Launches Product Previewer, Powered by BigCommerce
In a move that bolsters its SaaS offerings, Pimberly, known for its Product Information Management (PIM) and Digital Asset Management (DAM) solutions, has introduced a new product preview feature for its users, leveraging BigCommerce’s e-commerce platform. This newly announced partnership with BigCommerce allows Pimberly’s clientele to generate a visual representation of their product catalogs within a BigCommerce store framework.
Starting from September 11, 2023, this feature is readily available to Pimberly’s customers, enabling them and their vendors to establish mock storefronts with a real-time reflection of the final buyer’s experience. CEO of Pimberly, Martin Balaam indicated that the culmination of extensive work and collaboration with partners at BigCommerce represents a significant leap forward for their respective software solutions.
The alliance brings together Pimberly’s strengths in streamlining product information across sales channels with BigCommerce’s robust e-commerce infrastructure, thereby promising enhancements in efficiency and scalability for users. Russell Klein, BigCommerce’s Chief Commercial Officer, echoed the sentiments highlighting the alignment of both companies’ goals to facilitate merchants’ growth and success in the e-commerce landscape.
Operating as a cloud-based platform, Pimberly focuses on the management and dissemination of product data and digital assets, offering a scalable system that can manage an indefinite volume of SKUs, data feeds, and distribution channels, aiming to centralize and enrich product information.
BigCommerce, on the other hand, serves as an SaaS open e-commerce platform, supporting a diversity of B2C and B2B brands in over 150 countries, providing sophisticated and customizable solutions without compromising on user-friendliness. Its comprehensive approach has attracted notable brands such as Ben & Jerry’s and S.C. Johnson.
For businesses looking to enhance their e-commerce game, Pimberly’s integration with BigCommerce signifies not just a partnership but an avenue for boosting online performance and creating richer, more accurate product experiences. It suggests a continued trend in the PIM market towards holistic and integrated solutions that prioritize the simplification of complex e-commerce functions and the enhancement of the customer shopping experience.
For more information on the new feature and the potential benefits for e-commerce brands, visit Pimberly’s announcement page.
