How Primera Unified Product Data Across Channels with PIMvendors’ Expertise

At Primera, ensuring consistent product information across channels was becoming increasingly complex. With guidance from PIMvendors, the company structured its product data flows and selected a PIM to support both store operations and e-commerce ambitions.

Client Introduction

Primera is one of the largest retail chains in the Netherlands, with hundreds of convenience stores offering books, magazines, tobacco, gifts, and lottery services. The company combines strong physical presence with growing e-commerce activities, serving millions of customers every year.

The Challenge

Primera’s architecture is centered on a Point of Sale (PoS) system, which functions both as the PoS and ERP system. Products from suppliers are processed via the ERP, which reformats the data into a structure suitable for the PoS. Primera adds specific elements such as main and subgroups to meet its retail requirements. For e-commerce, Primera uses Magento. However, Magento was not connected to a central product database. This made keeping product information consistent and up to date across channels a major challenge. While store operations were running on a relatively uniform system, the online channel stood apart. Primera had also started taking first steps toward enabling click-and-collect, which increased the need for a unified product data foundation.

The Solution

PIMvendors worked with Primera to clarify requirements and map the full product data architecture. We analyzed how data flowed through all systems, and identified gaps in consistency and integration. Through structured workshops with stakeholders, we defined what a future-proof PIM needed to deliver. Finally, we guided Primera in selecting the right PIM solution that could integrate with both store systems and Magento, creating one central source of truth for product data.

The Results

With the selected PIM in place, Primera is moving toward consistent and centrally managed product data across both in-store and online channels. This provides a stronger foundation for omnichannel processes such as click-and-collect, reduces manual work, and improves data quality. The new setup allows Primera to scale its digital initiatives while maintaining stability in its core store operations.