PIM for Lighting: The Specification Is the Product

In lighting, the specification is the product a buyer orders. A PIM that stores a marketing name and a hero image, and leaves lumens, fittings and compliance in a side file, is a brochure with a database attached. That is the point of the session with Christoph Brandt.

The recording:

Speakers:

• Stephan Spijkers, Co-Founder, PIMvendors.com
• Christoph Brandt, CEO, myview systems GmbH

Brandt, CEO of myview systems, presented xmediaLight as a PIM shaped for lighting manufacturers: technical attributes, the compliance fields this sector has to carry, automation of work teams still do by hand, and several output formats for the customers who still want a file. He tied cleaner product data to fewer returns and to a buyer who can trust what they ordered. He did not give a return rate. He also described a single record, a connection to systems the manufacturer already runs, and a path from a basic setup to a fuller one. The interface claim was that people outside the product team can work in it.

A manufacturer in another industry should not copy the feature list. A lighting manufacturer should test it against the attribute set their specifiers already demand.

• Your standard attributes, including the ones wholesalers reject when they are empty.
• The output a specifier still asks for, not only the web page.
• Which system remains the master for a value that also lives in design or ERP. One record only works if the others stop editing it.

Hierarchies, variants and the technical attributes on a SKU are the model work in the product data model. Output formats and workflow sit in PIM features and capabilities. A technical sheet is a publication of that model, which is the last stage in the product data process. If xmediaLight stays in the conversation, compare it with the other options in myview alternatives.